Competition is the sign of a healthy market; and the recent increased cadence of venture investment focusing on startups in the video market underscores what Cisco knows well: video plays a key role in business today, and will play an even bigger role tomorrow. As the old idiom goes, a rising tide lifts all boats. As video becomes more pervasive in the enterprise, the opportunity for an industry to rally around the movement might create more competition. But in the end, it is about driving more innovation and better economics so that we all win – customers, partners and vendors.
The opportunity to change and influence the way that people collaborate, engage with one another, and communicate is exactly why I decided to join Cisco and lead the Collaboration marketing team. One of the things that has struck me recently, however, is that the perception in the market is that Cisco is only delivering solutions geared at the absolute high end of the market. The fact is that Cisco was a high-end pioneer in the video market with innovations around immersive telepresence; absolutely true. No one will refute that. The little known fact is that Read More »
Form, function and value do not have to exist independently when it comes to video conferencing. And we’ve just proven that with the latest generation Cisco TelePresence MX300 G2. At our Collaboration Summit conference last month, we unveiled the second-generation MX300 G2 video endpoint. Snorre Kjesbu eloquently described it as Scandinavian simplicity meets Californian approachability to create this beautiful, full-featured product, which comes to market with a list price nearly 25-percent less than its predecessor.
Let’s talk first about the lines of this product: sleek, rounded edges, completely seamless, light and inviting. Humanizing elements bring the users closer together even though they’re thousands of miles of apart. And the Touch 10 is our easiest-to-use interface to date. It follows the same light design of the MX300 G2 with larger real estate for an even richer experience.
But our excitement goes beyond just the new look and feel of the MX300 G2. The new system is designed so that customers can more easily adopt video – making it more compelling, usable and accessible. The MX300 G2 is a fully integrated unit with a 55” LED screen, speakers, camera and microphones tuned to work perfectly together. New image sensors and optics enable a great picture without specialized lighting. While the new dual display feature lets you add a second screen for a rich content sharing experience. This gives you greater focus on content when you need it and reserves the entire system real estate for video. Read More »
“’Tis the season” as they say. Soon you will hear the count- down of how many shopping days left until Christmas. Like it or not, the biggest retail shopping day of the year takes place the Friday after Thanksgiving. But, what I really get excited about is Cyber Monday. I don’t know about you, but I plan to do the majority of my shopping online. I am not new to online shopping of course. I have been using it out of necessity as a working mother without an abundance of extra time and will continue to use it for a variety of reasons including…
I don’t have to beat the crowds for those BIG sales, I can compare prices instantly on a single site, I usually can finagle free shipping by using coupon codes or just taking advantage of holiday incentives, and I can get my shopping done in a matter of minutes versus the hours I would have spent had I actually gone to the store.
I will say that the shopping experiences I have had to date have been pretty good. But, they could still improve. For example, there have been several occasions where I have had questions about an electronics product (like a computer) and wanted to ask someone who really understood the features of the product. I wanted to have that real-time experience where I could have a back and forth conversation with a “human.” I don’t want to just look at the picture of the computer and guess by the description whether or not it was the right purchase to make. Another time I was ordering a chair for my home office online and wanted to make sure I had the right style and color to match my room. So I called the support line and had to describe my room, desk dimensions, and wall color etc. In the end, Read More »
The Internet of Things (IoT) technology trend is moving faster forward than anyone anticipated. This was evident at the IoT World Forum held in Barcelona, October 29th through 31st. Thought leaders from around the globe converged to discuss wide ranging topics on the IoT, including: standards development, technology ecosystems, connecting the unconnected, data analytics, and a number of different concept-to-reality, real world implementations of the IoT in action.
[What's the Difference Between IoT and IoE? Two Minutes To Find Out!]
Even though the IoT technology phenomenon is rapidly growing, it’s still new for many of us. What does it mean for my industry? Where do I get started? Who do I turn to for help? Indeed, there are many of us staying up at night asking those questions! Read More »
When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.
Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.
Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »