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Powerful Combination: Employees and Social Media

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can really make a difference for the overall company.

Let's Chat! #Ciscosmt August Twitter Chat: Engaging Employees in Social Media Recap

Let’s Chat! #Ciscosmt August Twitter Chat: Engaging Employees in Social Media Recap

Here are some key takeaways from the chat and below is a compiled transcript. I’m interested to hear your insights. Do you agree with these guests’ point of views? How does your organization engage with its employees? Are there other approaches perhaps not covered in today’s chat? Let’s keep the conversation going by sharing additional perspectives.

Key Takeaways

  • Make sharing content through social media channels as easy as possible for employees.
  • Create guidelines and policies and provide training to employees, creating a comfortable and safe environment to join the social conversation.
  • Define different types of opportunities and content-sharing that suits employees’ communication preferences and style.
  • Leverage executive sponsors to enable employees to participate in the social stream.
  • Design incentives such as gaming badges, recognitions, and other opportunities to motivate employees to participate more in social media.

September Twitter Chat

And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, September 26th from 9-10 a.m. PT. Stay tuned for more details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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Join us August 8th for Next-Generation Knowledge Workers TweetChat — #CiscoYourWay

When? Thursday, August 8, 2013 @ 1:00 -- 2:00 p.m. (EDT)

Where? Twitter Chat

The explosive growth in mobility is transforming the ways in which we live, learn, play and, in particular, work. Every dimension of our business lives stands to change: whom we work with and when, where, how, and why we work — all will be impacted.

The ultimate goal of business mobility is to drive increased productivity, heightened customer experience, and harmonious work-life balance. Business mobility offers freedom for knowledge workers beleaguered by accelerating demands on their time and talents; with it, they can take control of their success at work while protecting their personal lives. And, increasingly, it is the knowledge workers themselves who are driving these sweeping changes in the workplace.

But how can service providers and enterprises embrace the disruption?

Join us this Thursday, August 8th at 10am PST/1pm EST for a TweetChat on how next-generation knowledge workers are accelerating the disruption in business mobility. Follow #CiscoYourWay to join in on the discussion. I’ll be tweeting from my own handle @Spain_Chris. Read More »

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Cisco and WIRED.com #IoE Tweet Chat Recap

What do you think should be connected to the Internet of Everything?

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Last week, Cisco and WIRED.com asked that very question as part of an all-day Tweet Chat, stirring up a huge amount of conversation around the connection possibilities of the future! Throughout the day, readers submitted their ideas of what could connect on IoE, tagging their responses with #IoE and @Cisco to join the chat. Submissions were featured on the WIRED.com homepage as part of a special homepage module.

  Screen Shot 2013-07-23 at 4.16.05 PM Read More »

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Creating Meaningful Events with Social Media

Let's Chat! #Ciscosmt Series Panelists

Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM Broadcast Panelists

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward.

The good news is that a panel of distinguished experts (from left to right: Petra Neiger, Senior Manager, Digital and Social Media Marketing, Cisco (@Petra1400), Matt Rozen, Group manager Corporate Social Media, Adobe (@mattyroze), Kathleen Mudge, Social Media Program Manager, Cisco (@KathleenMudge), and Brian Ellefritz, Vice President, Global Social Media, SAP (@BrianEllefritz)) spent some time with us today and helped to clarify all of these moving parts. Check out the Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM broadcast replay for all of the valuable best practices and tips. And in the meantime, here are a few key tweet takeaways I gathered from the panelists and participants during the session:

Interesting Statistics:

Social Media for Events Statistics

Key social media for events statistics, from 2012 Amiando Social Media & Events Report, and shared during July 31st Let’s Chat! #Ciscosmt Series USTREAM broadcast.

Upcoming #Ciscosmt Twitter Chat:

Join us for the next installment of the #Ciscosmt Series on Tuesday, August 20th from 9-10 a.m. PT. During this Twitter chat, we’ll focus the conversation around engaging employees in social media participation. Here are some of the key topics we are working on for this chat. Are there others you want to cover as well?

  • Steps to develop a culture of sharing for employees
  • Content types that resonate for teams to engage in social sharing
  • Biggest challenges that employees face in social participation for the brand
  • Recognizing and rewarding teams for participation
  • Gamification aspects of sharing strategy

Stay tuned for more details by following the Cisco Social blog and the #Ciscosmt hashtag!

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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From Work-Life Balance to Work-Life Blend – Google, Twitter and Cisco Join a Panel to Discuss how to Prepare Companies for Gen Y

Two weeks ago, I was sitting in front of 250 people at the Commonwealth Club in San Francisco talking about a subject most Fortune 500 companies are dealing with today: how to prepare for the thousands of Gen Y employees about to descend on the work place. Last Tuesday, July 16th, I had the pleasure of speaking on this topic with Google’s Todd Carlisle, Director of Staffing, and Twitter’s Melissa Daimler, Head of Organizational Effectiveness and Learning. Doug MacMillan with Bloomberg BusinessWeek moderated the discussion.

During the course of the evening, we discussed an assortment of topics around how companies are creating an environment that these new generations of employees will want to work in. It’s clear Gen Yers work and interact in different ways and companies are having to adapt.

For example, all of the panelists agreed that companies must provide lots of opportunities for training and coaching. I firmly believe that the number one predictor of job satisfaction is great coaching. In five or ten years, I may not remember how I was paid in that particular position, but I will remember an impactful mentor and a skill I learned. Todd from Google brought up an interesting Googler to Googler program that they’ve implemented, that connects people to share their skills – everything from debugging a complex piece of code to teaching yoga. Melissa agreed, saying that if there is just one question that managers ask employees every quarter, it should be “what is the skill you want to learn.” After all, people are more loyal to building their skill set and their career path than any type of company.

The topic of work-life balance also came up, and each panelist talked about that in a different way. I believe that what used to be a work-life balance is, for Gen Yers, a work-life blend. This newest generation of employees is used to constantly flipping back and forth Read More »

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