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How Legendary Leagues: NHL and MLB Embrace Social Media in Sports

We came to know some interesting stories of players embracing social media in my last blog post: Courage in Sports: Titanss of Social Media. We also learned that some leagues are not embracing the use of Social Media during live events. Did the National Football League (NFL) take things too seriously or were they only taking precautionary steps to check team room discussions going open or even trivial field issues between players getting nasty behind wary eyes of the coach, management and sponsors.

So, not only can NFL players not tweet during the game, they also can’t post updates for the 90 minutes before and after a game or (presumably) during halftime. And it’s not just players; coaches, officials, and even press must stay away from their phones, too. Incidentally, fans who are watching the game are not prohibited from using Facebook, tweeting, or texting during the game, thank goodness. Read More »

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Courage in Sports: Titans of Social Media

One of the most anticipated and distinctive features separating the Beijing Olympics from the London Olympics is the explosion in the world of Social media. In fact, news has already labeled the London Olympics as the first Social games. And they are not wrong in saying so.

Times have really changed now, and it’s no longer just about the live soccer updates or any other sporting news. It’s all about a well-framed syndication of social media and sports bridging a two-way dialogue between the social media tools available and the sports fans.

With the latest apps and gadgets now in the hands of the social media buff, whether a team wins or loses a match, all of the happening is witnessed on the screen of a mobile device, making sports fans addicted to social media with a chance to be closer to their idols. More and more people are subscribing to RSS feeds, sending instant replies thru tweets and all the sports titans have raised their own virtual army of followers, fans, members and viewers. Read More »

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8 Lessons Social Media Practitioners Can Learn from Gymnasts #CSL2012 #CiscoEmp

July 26, 2012 at 8:00 am PST

As a former gymnast, I am an Olympics nut. I’m pretty much going to turn into a couch potato for the next 2+ weeks. I wholeheartedly admire the athletes that represent any country and I believe in the spirit of the Games. Those of you who have competed in or committed to a sport in some shape or form know the discipline, persistence, sacrifices and hard work it takes to perfect a skill or improve your speed.

As I think about gymnastics, inevitably my mind starts drawing parallels between this graceful yet challenging sport and social media. Here are 8 lessons social media practitioners can learn from gymnasts.  Read More »

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The NHL® Experience, Powered by Cisco

Hockey fans are some of the most passionate and tech-savvy fans in the sports world, and the NHL® has partnered with Cisco technology to empower them with the information they crave.  Fans can follow their favorite NHL® team in real-time through streaming video, interviews, recaps, highlights, real-time statistics, and more.  Cisco content delivery offerings are helping the NHL® serve up fan experiences no matter where they are watching—in the arena, through the Internet, or on the television.

Hockey fans are embracing all of these new features, and the NHL® is advancing as quickly as the technology.  For the seventh consecutive season, the NHL® posted record revenue and growth across multiple business platforms.

The infographic below shows how the Cisco-NHL® partnership expands the reach of the game for fans by surrounding them with the information they want, how they want it, when they want it.

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A Story of Survival: Cisco’s Brian Dickinson Conquered Mt. Everest

One year ago, I waited anxiously with my teammates Ray Bellantoni and Jennifer Carole to get word on our new friend – and Cisco colleague – Brian Dickinson. He was ascending Mt Everest.

Brian had contacted us about doing a WebEx from base camp. He thought it would be cool to put our technology to the test and Ray, who produced events, jumped at the opportunity.

Little did we realize Brian would become a friend we cared about in a very personal way. As we learned more about his journey, we started to understand the dangers involved in the climb and the risks to his safety. It was a nerve-wracking time.

Brian’s over all goal, to reach the Seven Summits around the world – with Mt Everest possibly posing the greatest challenge. We ended up holding three WebEx events with Brian where many of you joined us to learn about his commitment and drive.

Before, During and After the Climb

For me, the most exhilarating WebEx was the one he did from base camp. To see him nestled in the mountain tops, glistening white in the background, was thrilling. At one point, we had to pause while we waited for a helicopter to fly out carrying climbers who had succumbed to altitude sickness.

As it turns out there was good reason for us to feel anxious that day. Read More »

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