Early this month the stars in Los Angeles weren’t walking the Red Carpet, nor Tweeting about #winning, nor trashing their dressing room. Instead they were on the blue carpet of the Los Angeles Convention Center at the OFC/NFOEC 2011 show. A few themes clearly stood out regarding the challenges faced by network operators trying to address the bandwidth growth driven by video and collaboration technologies:
Investment Protection: The relentless need to optimize infrastructure investments
MPLS-TP: Deployment of packet-based technologies for future transport networks
Interoperability: Why scaling to 100 Gig in an interoperable manner will be critical
Optical Component Innovation: How coherent optical technology, flexible spectrum and component modules will be leveraged in future optical networks
Investment Protection: As providers continue to expand their converged backbone transport networks, they are carefully scrutinizing expenses. Bandwidth growth is driving the expansion and various technology approaches are being discussed to tackle it: efficient wavelength optimization, optical switching, optical bypass, packet switching, packet bypass, label switching and others. Some implementations focus on creating new platforms for each technology function. An ideal approach conserves existing investments without compromising performance. For example, label switching is a function that is fundamental to the core and is an easy, incremental deployment within established platforms. Adding this capability to established platforms makes best use of existing infrastructure and avoids new qualification cycles.
At Mobile World Congress last month we introduced our M.O.VE strategic framework and we’re already seeing the message take off. We recently announced our relationships with major mobile operators, MegaFon in Russia and Reliance Communications in India. Both of these operators are taking advantage of solutions within the M.O.VE strategic framework.
M.O.VE, with its targeted approach to helping operators monetize and optimize their mobile networks while enhancing the video experience, appears to be the right framework at the right time, and speaks to operators’ technical, financial, and business needs in a comprehensive and tangible way.
This year’s Cloud Connect was another great success, and thanks to everyone who attended my presentation on Cisco and the Cloud: Within and Beyond the Data Center. I was happy to see that we are beyond the discussion of “Is Cloud a true opportunity?” to “How can we get the most out of the Cloud?” There were many interesting industry topics discussed at Cloud Connect, I wanted to touch on one of them, the benefits of cloud, in more detail.
An interesting discussion came up in a panel on the differences between on-demand virtualization and Cloud. I share the panel’s general consensus that virtualization is a useful first step but not the end of the journey. Businesses of all sizes have achieved major benefits through virtualization (25%+ cost savings), increasing the utilization of servers to reduce hardware requirements and consolidate operations. When you move beyond this crucial first step, you open up the rest of your business Cloud’s benefits: flexibility, agility, scalability, and usability. When a truly dynamic cloud is implemented the benefits for service providers and enterprises are significant - saving 35-80% of the costs of traditional delivery. Let’s look at what drives these benefits:
Flexibility: Implementing a Unified Service Delivery foundation for your Cloud, enables an end-to-end virtualized infrastructure combining both the virtualized data center and the intelligent IP NGN to deliver services/applications from a common pool of compute, network, and storage resources, available on demand and also ensuring the services and applications can be delivered effectively.
It has been a long winter for many of us. Nevertheless, the snow is finally melting and it’s an entirely new season for Qwest and Cisco.
Qwest has implemented the Cisco Unified Service Delivery (USD) solution across its CyberCenters. Qwest CyberCentersSM provide a highly-secure, reliable, scalable foundation for the delivery of state-of-the-art hosting for mission-critical enterprise application services.
Qwest VP of Product Management and National Network Services, Eric Bozich, talks about how
Cisco Unified Service Delivery brings new flexibility to cloud service delivery.
The Cisco USD solution helps Qwest optimize its CyberCenter network, application, compute and storage resources, while reducing capital, operating, real estate and energy costs. This creates new economies of scale for Qwest and attractive pay-per-use business models for their enterprise customers. The Cisco Unified Service Delivery is helping Qwest to change the game by bringing new levels of service agility to the cloud.
A Game changer occurs when something that is thought about enables competitive advantages that were previously unachievable. Ideas that level the playing field or outpace the competition don’t come along every day. The Cloud is considered a game changer for service providers (SPs) enterprise and consumer customers alike. It’s a solution offering mutual advantage to all participants. There are so many people writing about it that we’re almost all becoming cloud-weary.
But like every good idea, execution is the key. If the Cloud cannot be leveraged by businesses profitably then the scorecard doesn’t go positive - and in the case of service providers the scorecard is based on new revenue generating services, faster ways to get there, new levels of customer satisfaction, new ways to trim costs and new business opportunities.
For enterprises, using an SP or hybrid-Cloud approach offers new ways to cost reduce IT budgets and concentrate limited human capital on their core business offers. Mobile workers and teleworkers, can access resources at their fingertips while branch offices are linked to scalable, virtually unlimited resource pools via the network.
Cloud offers SMBs a way to compete head-to-head with Fortune 1000s using new pay-as-you-go (or a pay-as-you-grow) business models. Applications that were unaffordable are now available on-demand.
Cisco Unified Service Delivery is helping Service Providers change their game when it comes to the Cloud. Service providers need a flexible, dynamic solution that enables on-demand service delivery. They need to integrate pools of resources within, across and beyond the data center and Cisco USD is the industry’s most complete end-to-end solution. The ability to manage a cloud solution from the data center all the way to the end point while applying the right QoS and security and meeting numerous other parameters will be critical metrics for success.