Igor-DayenGuest Blog by Igor Dayen, SP Product and Solutions Marketing

We have been enabling service providers to transform the experience, transform the business and transform the architecture with cloud-based capabilities. Service providers now have more options to achieve business outcomes such as increasing revenue, decreasing operating expenses and enhancing agility when implementing Cisco strategy.  Using the Cisco Open Network Strategy for service providers, you as a service provider can take full advantage of your untapped network value, improve business agility, and simplify operations.


This year at Cisco Live San Diego 2015, we have prepared a great collection of demos in the Service Provider booth.   Please take a look at the list below. Our demos are aligned with and reflect all three key types of business outcomes. When you come to the booth, you will able to run a wide variety of demos. As our experts take you through a story, they will explain which demos map onto what business outcomes.

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We invite you to visit the Service provider booth to learn about the Evolved Programmable Network (EPN) and Evolved Services Platform (ESP).  The Evolved Programmable Network (EPN) is designed for web-speed agility with an open, elastic, and application centric network infrastructure, while Cisco ESP is an open software suite that lets you quickly deliver new services for your customers and expand your business footprint.

When you are in the booth, come and learn about Software defined networking (SDN). SDN is a technology with great promise to save money and make money for network operators of all types. When implemented correctly, SDN can fulfill this promise. The greatest savings potential is a significant reduction in your operating costs. Learn how you can make money through:


  • Making existing services more flexible at a lower cost for better margins

  • Modifying or deploying new services for faster time to revenue

  • Facilitating broad innovation in services and markets

Done right, an SDN will improve functionality, flexibility, and business agility. It will support higher-performing applications and better use of your network assets.

In the Booth, we are here to tell you our virtualization story. NFV can potentially take any network function normally residing in purpose-built hardware and abstract it from that hardware. Once abstracted, the function can be managed as a software module that is deployed on a standard computing platform.

NFV helps you move away from multiple isolated networks, custom-built equipment, and complex operations. Instead, you work with an open ecosystem and an orchestrated set of virtualized network functions (VNFs). On achieving these benefits, you can further expand your business by exploring new business models and cloud-based service offerings.

While in the booth, take a test drive of our Orchestration and virtualization story as we combine it with the Virtual Managed Services solution. Service providers like you can use Cisco ESP to rapidly create and deploy new secure cloud based network services within their physical and virtual infrastructure. Each of the virtual managed service capabilities, such as firewall, load balancer, and wide area acceleration, are deployed as a VNF on virtual machines.  Using Cisco ESP to deliver virtual managed services yields significant advantages over the traditional approach. The network operator can create a catalog of customized Virtual Managed Service offers that they make available to their business customers via a self-service portal.   You will see for yourself how Cloud VPN–a family of cloud-based business connectivity and applications services—is offered by service providers to their end customers.

Service Provider presence at Cisco Live is ever increasing. We will have great business-level sessions and techtorials for you as well as keynotes, and “meeting the Executive” programs.

We have been hearing a lot from our customers that they want to be able to tie technical innovations to the business impact and the bottom line. We are going to be addressing that in our product and solutions overviews:

SP Infrastructure:

PSOSPG-1004 – Virtualization for Service Providers

PSOSPG-1006 – Virtual Managed Services Driving Business Transformation

PSOSPG-1003 – Delivering Business Outcomes through Programmability, Automation and Virtualization

PSOSDN-1050 – Introduction to Cisco Virtual Topology System (VTS)


SP Video:

PSOSPV-3112 – The transformation of media & broadcast video production to a Professional Media Network

PSOSPV-1102 – Videoscape Cloud Services

PSOSPV-2002 – Cable Proactive Network Maintenance (CPNM)


SP Cloud:

PSOCLD-1002 – Cisco Intercloud Services – A product overview

PSOSPG-1305 – The Rise of the Global Intercloud – How SPs Can Leverage the Platform for the IoE

PSOSPG-1002 – Cisco Cloud Architecture with the Microsoft Cloud OS Platform


Please consider sessions with a more technical focus. They provide in-depth coverage of select topics.   Below we list just a subset of all topics.   Click here to consult the main catalog.

SP Infrastructure:

BRKSPG-2519 – SP Use Cases for NFV and vCPE – Enabling Service Agility via CSR1000V

BRKSPG-2724 – Network Function Virtualization (NFV) using IOS-XR

TECMPL-3200 – SDN WAN Orchestration Principles and Solutions

LTRSPG-2515 – Using tail-f Network Control System (NCS) – Configuring, Managing, and Deploying…

BRKSPG-2530 – Building an Agile Technology Agnostic end-to-end Service Orchestration

BRKSPG-2600 – Programmability Plan & Strategy for Service Providers Networks

BRKSPG-2518 – Cisco EPN Carrier Ethernet and Mobile Backhaul Architecture

BRKSPG-2722 – SDN deployment using ASR9000

BRKSPG-2202 – Deploying Carrier Ethernet Services on ASR 9000

BRKSPG-2720 – Carrier Ethernet 2.0

BRKSPG-2210 – Designing Service Provider Access Networks

TECSPG-2020 – Integrating IP and Optical networks

BRKOPT-2102 – Software Innovations and Control Plane Evolution in the new SDN Transport


SP Mobility

BRKSPM-2023 – Cisco Licensed Small Cell Design and Deployment

BRKSPM-2024 – Deploying large scale managed SP WiFi Service

BRKSPM-2122 – Virtualizing Mobile Service Providers Transport Network


SP Video

BRKSPG-2505 – cBR-8 Technical Overview and Deployment Considerations

BRKSPV-1257 – IP Video Evolution

BRKSPV-1919 – Video Transport Architectures

As for the keynotes, we have, Nick Adamo, SVP is spearheading a session on “Transformation through Innovation.”   David Ward is going to be talking on the subject of “How APIs are Transforming Networking and IT.”   Don’t miss those information-packed talks.

Did you know that you can now request a meeting with one of our top service provider executives?

The program is called “Meetings with a Cisco Executive”. Contact your Cisco Account Manager to request such a meeting or send us your email request.

Whether your key objective is to save money, make money, or make your operations more agile, you will find it here at the Service Provider Booth. We are looking forward to seeing you here in San Diego.

Come by our Service Provider Booth, check out a demo and or connect with us on social. Tweet us @CiscoSP360 or find us on Facebook, we would love to hear your questions or comments!


Greg Smith

Sr. Manager, Marketing

Cisco Solutions Marketing