You already have subject matter expertise. It is time to share that knowledge with others through social media. There are many social networks, many rules, many experts and a lot of information to digest. Beyond the basics of each platform, here is some practical advice to get started:
Be careful with posts
Take heed to best practices for sharing for the various social platforms. Whether you’re posting to Twitter, Facebook, LinkedIn, Google+, Instagram or Pinterest, make sure to follow the norms for that network. Some updates may work well for your audience on Twitter, but may fizzle quickly on Facebook.
Try not to cross-post the same update to different social networks. Do post content in different ways. For a newly published blog article, post an image with the link on Facebook; pose a question from the article on Twitter; use a different image for sharing on Instagram or Pinterest. Each post then links back to the original post, but is shared in different ways.
When posting to brand channels, schedule posts for the future—even if the future is only 5 minutes from now. This will allow you to check the post for grammatical errors and typos, as well as verify that any links work correctly before the update goes live.