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The Alchemist: The power to blend art with science in a way no one can ignore

July 10, 2014 at 7:30 am PST

In continuing my blog series from Marketing Velocity 2014, I am spending the next few months talking individually about the five superheroes we introduced in Chicago this year:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Next up, The Alchemist!

Marketing super powers like those possessed by The Alchemist are required to keep up in our industry. With the ability to “blend art and science” you can define your strategy and objectives by aligning organizational goals and positioning your brand to aid in new customer acquisition, gain new market share and tie in directly with the revenue generation marketing goals I defined in my previous blog series. Read More »

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Wonder Vision: The Power to See What No One Yet Can See

June 11, 2014 at 7:30 am PST

As I mentioned at the end of Marketing Velocity 2014, I am starting a fun blog series based on the marketing superheroes introduced at the event in Chicago. I will spend the next few months talking individually about the five superheroes we introduced at Cisco Marketing Velocity:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

First off this week, Wonder Vision!

“Business as usual” is no more, and marketing super powers such as Wonder Vision are needed to keep pace with the unprecedented change in our industry.  Read More »

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Cisco Partner Weekly Rewind – May 16, 2014

May 16, 2014 at 7:14 am PST

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

We wrapped up our coverage of Cisco Marketing Velocity was this week with one last blog highlighting all of the recaps and replays that are now available to you. If you were not in attendance in Chicago last week, or you want to revisit some of the great presentations from Marketing Velocity, we have the complete set of replays and presentations available now.

Take a look and, as always, let me know what you think in the comments section!

Advanced Malware Protection Discounts

There are big discounts available with a new promotion on Advanced Malware Protection (AMP) for the Cisco Email and Web Security Appliances.

Review the promotion on Partner Central and be sure to let me know if you need any additional information. Read More »

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Cisco Marketing Velocity: Replays and Final Thoughts

May 15, 2014 at 6:53 am PST

I spent a great week in Chicago at Cisco Marketing Velocity and, as promised, now I’m back to share one last quick recap of the event, including the replays of the speakers’ sessions.  Hopefully you had a chance last week to take a look at my entry on Velocity about the partner award winners and VP of Global Partner Marketing, Sherri Liebo’s wrap up interview last Thursday.

I saw some fantastic presentations last week, and of course I received some wonderful feedback from partners. We all talked about becoming a “marketer of the future” and I was able to capture some thoughts on how to make the transition to marketer of the future and just what that term means. See what your colleagues, our speakers and Cisco executives have to say about making the transition to become a “marketer of the future.

What do you think it takes to be the marketer of the future? Be sure to let me know in the comments section. Read More »

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Cisco Partner Weekly Rewind – May 9, 2014

May 9, 2014 at 1:31 pm PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Cisco Marketing Velocity was this week in Chicago. Hopefully, those of you in attendance in Chicago had a great time and learned a lot. If you were not in attendance, we will be providing a complete recap next week, including replays. In the meantime, check out the highlights!

I also provided a wrap up for the first few days. This light recap blog gave a look at our integrated marketing campaign award winners along with a look at the opening day of the event.

Sherri Liebo completed the coverage of this year’s event in her blog this morning.

Be sure to give us your thoughts on Marketing Velocity via the comments section. Read More »

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