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Cisco Partner Weekly Rewind – October 10, 2014

October 10, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

The new WebEx was unveiled this week and Richard McLeod talked to us about giving your customers one conferencing experience. Richard covered what’s new in WebEx and provided some insight and a link to Rowan Trollope’s blog as well.

There are some fantastic new features in WebEx, and that ultimately means there are some really cool things your customers can now access. Be sure to check out the blogs on the latest WebEx and let us know what you think about these changes.

In addition, we saw a great deal of coverage on the new WebEx this week, including:

Mega Mentor: The power to get the most from others

Sherri Liebo wrapped up her Marketing Velocity series on the various marketing superheroes that are vital to your marketing success. This final feature was all about Mega Mentor.  If you are interested in seeing more series such as this one, please let Sherri know via the comments section!

In case you missed our coverage from a few weeks back, Sherri Liebo was also picked as a Top 50 Midmarket IT Vendor Executive for 2014. As a result, there is more in-depth coverage from The Channel Company Associate Editor Alicia Stein in this recent article on Sherri. Read More »

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Mega Mentor: The power to get the most from others

October 9, 2014 at 7:30 am PST

Well I’m wrapping up my series on marketing superpowers, and to finish up, we will take a look at Mega Mentor! I’ve worked hard to keep you up-to-date on each of our superheroes, but if you’ve missed any of them so far, here is what we’ve covered:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Now let’s get up to speed on Mega Mentor!

In looking at our final superhero, Mega Mentor, we see that to “be what’s next” requires you to build a team of experts in order to reach your customers effectively. Imagine that Mega Mentor is the leader driving the superhero team to tackle all of the marketing superhero problems out there! Getting the most from others is what Mega Mentor does, and that results in an unstoppable team. Read More »

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Data Man: The power to turn piles of data in competitive insight

September 17, 2014 at 7:30 am PST

In my continuing series on marketing superpowers, we’re now ready to tackle Data Man! Of course you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience. Here is what we’ve covered so far, and what is yet to come:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Now let’s get up to speed on Data Man!

Are you ready to “be what’s next?” One way to ensure you are what’s next is to have the information you need to identify market opportunity. It’s not just enough to have the data though, you must be able to analyze it properly, and that is where Data Man fits into your organization.   Read More »

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Accelerate Sales with Marketing Velocity Social Media Resources

At Cisco, we view our relationship with Partners as symbiotic. We do all we can to equip you with the tools, resources and support you need to be successful. One of the ways we do this is through the Cisco Marketing Velocity Program.

The program contains a variety of free tools, resources and events that our partners can use to augment your marketing efforts and accelerate sales. These include On-the-Air learning webcasts, demand generation and outbound marketing resources, and social media best practices. You can also become a Partner Marketing Professional by completing the curriculum.

At Cisco, we create integrated marketing communications (IMC) plans, focused on developing marketing strategies and campaigns that weave together all of the different marketing disciplines – advertising, PR, promotion, assets and especially social media – with the end result of driving Cisco branding in everything we do. This approach is exactly what Sherri Liebo talked about in her Super Voice blog. Read More »

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Cisco Partner Weekly Rewind – August 8, 2014

August 8, 2014 at 8:25 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Sherri Liebo continued her series on marketing superheroes this week with a look at Super Voice: The power to reach millions at the same time.

This week’s entry is near and dear to us here in Cisco partner social media, since it is all about delivering timely, relevant and compelling content across multiple channels using websites, social media and digital publications turns each customer contact into part of an ongoing conversation. Well that’s right up our alley here on the partner blog!

Be sure to check out the latest from Sherri and let us know what you think, and what you’d like to hear from her in the future.

John Chambers Featured in CRN

We saw a top story on CRN post this week, about, among other things, John Chamber’s long run as Cisco CEO, Cisco’s focus on software defined networking (SDN), the focus on selling business outcomes, software in general and cloud.

The story Chambers Preps Cisco For Toughest Transition Yet is featured alongside two other supplemental pieces, 30 Tough Questions For Cisco’s John Chambers and another article, Cisco Puts Software On The Front Burner.

These three articles contain a wealth of information for Cisco customers and partners. I highly recommend giving them a read. Read More »

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