Bryson Koehler, Executive Vice President and Chief Information Officer at The Weather Channel, shares his perspective on The Weather Channel and the Internet of Everything.
Did you know that the weather affects about 35 percent of the world’s gross domestic product, every day? And, as you might guess, humans make decisions every day that are completely based on the weather. Weather is the most primal decision making factor to everything we do. Just as a person’s demeanor can change if it’s raining or sunny, business decisions and outcomes can change in the same manner. The more information we have about the weather, the smarter we can be. So we, at The Weather Channel, have been utilizing the Internet of Everything to gather and analyze data and assist businesses, cities and everyday consumers like you and me.
The Internet of Everything has changed the game of what our teams at The Weather Channel can do. While our company began as a 24-hour network devoted to weather programming, we have adapted a number of innovations over the years, and today have become a tech-led media company. We’ve grown from providing accurateforecasts for 2.2 million locations, four times an hour, to forecasting 2.8 billion locations, 15 times an hour. With the IoE we have been able to bring weather information to people across the world, giving them the information they need when they most need it.As a CIO, I try to unleash innovation. The more our technology tools can work autonomously of us, the more we can focus on our output and what they can do to impact our everyday lives.
Moving our forecasting platform to the cloud enabled more scalability and flexibility with our computing platform. This not only improved our processes, but it enhanced the data we gather. By embracing the new technology of the Internet of Everything, we have created a system that is unmatched when it comes to closely analyzing atmospheric data. The Weather Channel can now dig deeper and pin point the weather of a specific city, street corner or even a singular home address.
To further improve our data and weather models, we utilize state-of-the-art sensors to evaluate specific weather conditions. For example, phones like the Samsung Galaxy S5 and the Apple iPhone 6 have imbedded pressure sensors, as do things like windshield wipers. All of these allow us to analyze storm systems, humidity levels and weather patterns in real time in any given area. Internet of Everything-enabled devices like those sensors allow us to continue to work to keep local residents informed and safe. The faster we can receive and interrupt data about a storm, the quicker we can inform local citizens of impending danger.
It’s not just local residents that we can assist when we spot an incoming storm, either. We can provide insurance companies in advance with information about the storms that will affect their policyholders, so they can send out proactive alerts. Say 50% of the people who receive an alert about an impending hailstorm, for example, will put their cars inside. That can save insurance companies money by limiting the number of payouts and makes policyholders happier with their choice of insurance company.
From hailstorms to sunny days, we can simultaneously improve businesses’ understanding of their customers’ behavior. Businesses that use weather trends can better predict spending patterns for their specific area. For example, we know that 34 degrees in Miami is an entirely different beer sales weekend than 34 degrees in Chicago. What drives a company’s product consumption? It could be humidity. It could be wind. It could be cloud coverage. Through the data we are collecting, we can provide businesses with the insights they need to understand how weather is driving consumer behaviors, both in real time and ahead of time.
At the end of the day, innovation requires risk. At The Weather Company, we have taken those risks and evolved from a cable network into a technology-led media company. Using Cisco’s technology and the Internet of Everything, the data we can collect lets us deliver so much more than a basic weather forecast.
How does the weather impact your business? How can the Internet of Everything help? Join the conversation on Twitter with the hashtag #InternetOfEverything.
Blog authored by Chet Namboodri, Cisco and Marieke Wijtkamp, Librestream
Sub-Zero is a family owned business and, perhaps, best known as the developer of the first cabinet built-in refrigerator in the 1950s. Today, the company is the leading manufacturer of luxury appliances in North America, selling its top-of-the-line appliances worldwide. Sub-Zero employs more than 1,000 workers, with production facilities in Madison, WI, Richmond, KY, and, now, Goodyear, AZ. They are also a world-class example of a company who’s leveraging the Internet of Everything to drive innovation and who truly embodies the renaissance in American manufacturing.
Accelerating New Product Introduction (NPI) Cycles
In order to prepare for the largest product roll-out in the company’s history--60 new appliance models across refrigeration and its premium cooking brand, Wolf--Sub-Zero needed a top-notch, end-to-end network to provide flexible communication and collaboration between its engineering groups, the existing factories in Madison, and the new production facility in Goodyear. In addition, Sub Zero needed to ensure robust communication and diagnostic data exchange with external suppliers and installation partners. Dubbed the “New Generation Collaboration Initiative,” Sub-Zero worked with Cisco and Librestream to aid the design, launch, and ongoing manufacture of its new products.
Today’s networks are an essential part of business, education, government, and home communications. Many residential, business, and mobile Internet Protocol (IP) networking trends are being driven largely by the combination of video, social networking, and advanced collaboration applications, termed “visual networking.” In fact, total Internet traffic has experienced dramatic growth in the past decade alone. Take a look at this interactive infographic from Cisco that shows key trends and forecasts the growth of global IP traffic from 2013 to 2018. You can choose a category and filter the geographic regions in the map to view the impact of global IP traffic. According to Cisco’s Visual Networking Index (VNI), globally, there will be 20.6 billion networked devices by 2018, up from 12.4 billion in 2013. VNI is part of Cisco’s ongoing effort to forecast and analyze the growth and use of IP networks worldwide. VNI also forecasts that global Internet Protocol (IP) traffic will increase nearly three-fold over the next five years due to more Internet users and devices, faster broadband speeds and increased video viewing. Global IP traffic for fixed and mobile connections is expected to reach an annual run rate of 1.6 zettabytes – more than one and a half trillion gigabytes per year by 2018.
So who and what are responsible for the projected increase in overall internet traffic?
#CiscoChampion Radio is a podcast series by Cisco Champions as technologists. Today we’re talking with Cisco Consulting Systems Engineer Mitko Vasilev, about developing an IoE platform. Lauren Friedman (@Lauren) moderates and Rikard Strid and Jonathan Davis are this week’s Cisco Champion guest hosts.
Cisco’s vision is for an OpenStack-based Intercloud that allows organizations and users to combine and move high-value workloads – including data and applications – across different public or private clouds as needed. Doing so easily and securely, while maintaining essential network and security policies as well as full compliance with local data sovereignty laws, is critical.
Metacloud deploys, operates and manages OpenStack-based production-ready private clouds in any customer data center. Together, Cisco and Metacloud will enable the creation of hybrid cloud environments that combine service provider public cloud deployments with remotely-managed OpenStack private clouds. Bottom line for customers: More agility for less money.
Our customers and partners see the value proposition clearly and have rallied around Cisco’s Intercloud vision and strategy over the last year. Many leading companies are working with us in the adoption of the Intercloud. Among them, key service providers and cloud providers, as well as important technology partners, including Dimension Data, Johnson Controls, NetApp, Red Hat, Sungard, Telstra, and VCE.
Metacloud will become a critical part of our Cloud Services portfolio under the leadership of Faiyaz Shahpurwala.