Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level.
With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter of time before video content became a standard for all social media channels. Users want content delivered to them in the easiest, most effective manner that maximizes their time and capitalizes upon their interests. A video is often a great way to do this, but how it should be implemented is pivotal to it being successful in garnering attention.
Fortunately there are numerous mediums available today that allow for delivering video content specific to your needs, and the needs of your audience. But before choosing which of these to use, the user must consider the attention span of their audience, who their audience is, and what the learning goals are (if any). Vine, Instagram, and YouTube, are three different video hosting sites that integrate with all forms of social media, and all have different uses, advantages, and disadvantages.
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Tags: Instagram, social media, video integration, vine, youtube
Today, we have never been so connected and accessible. Information has never been that easy to get. And we’ve never been spoiled with so many updates.
I used to remember sending snail mails (from Manila) to my grandma who was living in the U.S. back then. That took a lot of time. I remember my friends sharing with me that they stayed up late by writing excitedly in their diary. And I remember spending time in the library to research on the works of Picasso or to learn more about the Renaissance Age. How time has changed.
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Tags: ciscogoogle, connect the unconnected, facebook, Instagram, Internet of Everything, linkedin, social, social media, social networking, Tomorrow Starts Here, twitter
Guest Blog by Sarah Evans, Social Media Correspondent
Sarah Evans (@prsarahevans) is the chief evangelist at Tracky and owner of Sevans Strategy, a public relations and new media consultancy. She’s the author of new book, [RE]FRAME: Little Inspirations For A Larger Purpose (published by SlimBooks). It’s her personal mission to engage and employ the use of emerging technologies in all communication that connects her with a rapidly growing base of more than 120,000 people. A “for good” advocate, Sarah worked with a local crisis center to raise more than $161K in three weeks via social media and is a team member of the Guinness Book World Record holding #beatcancer. Sarah can be seen in Vanity Fair’s Americas Tweethearts, Forbes’ 14 Power Women to Follow on Twitter and Entrepreneur’s Top 10 Hot Startups of 2010.
For the past few days I’ve had the privilege of serving as entertainment services provider Cox Communications social correspondent at the 2013 Consumer Electronics Show (CES) and working very closely with the Cisco team promoting the personal TV experience. TV is everywhere at CES. And it’s right on par. Nielsen says that Americans are actually watching more TV than ever – about 34 hours per week, in fact.
Cox and Cisco have been working very closely this week with joint announcements on the personalized television experience. Working with Cisco, Cox evolved their video services platform to deliver more personalized video experiences, offering their customers more of what they enjoy. While Cox customers have been able to watch 90 channels of live, linear TV on an iPad for more than a year now, this new app – powered by Cisco’s Videoscape Unity software and technology – expands the service to iPhones and iPods, adding significant improvements in navigation. Learn more about the announcement here.
It’s hard to miss the focus on hardware at CES, specifically on size and sharpness. However, I think the real story about TV at CES is what’s happening on the backend. And what’s the big innovation? The personalization, synchronization and socialization of video, with personal on the forefront.
To keep the buzz around TV going I moderated a #CoxCiscoTV Twitter chat to talk more about the idea of #PersonalTV with Cox Communications and Cisco executives. Our Twitter lineup was made up of:
- Len Barlik, EVP of Product Development, Cox Communications (@Cox_PR)
- Martin De Beer, SVP of Video and Collaboration Group, Cisco, (@MartinDeBeer)
- Nick Thexton, CTO, Service Provider Video Technology Group, Cisco, (@CiscoSPVideo)
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Tags: CES, CES 2013, consumer electronics show, cox communications, customers, Instagram, Personal TV, photo contest, service providers, tweetchat, twitter, Twitter chat, video, videoscape, videoscape unity