Over the past five years, the adoption of small cells has increased dramatically. At Mobile World Congress (MWC) this year the Small Cell Forum announced that we have now crossed the threshold where there are more small cells deployed than macro cells in the world. Clearly, small cells are playing, and will continue to play a critical role in the global mobile infrastructure.
Over the last 18 months Cisco has doubled-down on its investments in small cells, from dramatic growth and scaling of our Service Provider Wi-Fi solution to our recently announced intent to acquire licensed small cell leader Ubiquisys. With this opportunity, Cisco has a responsibility to address the challenges we face in small cell deployments. How do we help mobile and cable operators around the world address the issue of cost effective coverage and capacity using small cells? How do we work with the small cell ecosystem, including mobile partners and thought leaders in this industry, to create successful, and profitable, deployments of small cells by operators around the world? How do we work with enterprise organizations to deploy small cells? Read More »
Tags: big thinkers in small cell, heavy reading, jared headley, Qualcomm, Service Provider, SITA, small cell, Small Cells Big Thinkers, Ubiquisys, wi-fi, wifi
Do you know how networks will transition from IPv4 to IPv6?
If you aren’t planning to attend the V6 World Congress next week let me invite you to a webinar on Wednesday February 8, 2012 at 1:00 PM New York / 6:00 PM London time. . Besides the vendor perspective from Cisco and other industry participants, this event hosted by Heavy Reading Read More »
Tags: Alan Breznick, cable, Cisco, comcast, Cox, Fred Baker, heavy reading, IPv6, Service Provider, Time Warner
As the Mobility industry converges upon Mobile World Congress in Barcelona this week, I wanted to talk to you about subjects we will all be talking about at MWC – monetization, optimization, and the video experience.
There’s been considerable speculation about the demands that are placed on today’s mobile infrastructure and how rocketing traffic volumes will impact the network operator’s business model.
We decided to explore service provider’s expectations for the ongoing development of the mobile Internet. More specifically, their thoughts on monetization and network optimization, especially around bandwidth-intensive applications, like mobile video.
So we commissioned a market research study that was recently performed by Heavy Reading. Based on interviews with over 50 mobile operators from around the world (the interview subjects did not know that this was a Cisco-sponsored survey), here is a summary of what they told us (full report embedded at the end of this post):
Charting a Profitable Growth Strategy
- Growing an active, paying, mass market mobile broadband subscriber base is seen as a pre-condition for more sophisticated monetization strategies.
- Operators view “Tiered Services” as the most attractive monetization use case. This is especially the case in HSPA+ and LTE networks which now have enough capacity that operators can start segmenting their service offerings.
- Other use cases that operators can use to drive data penetration and usage were also favorable viewed, e.g., group data plans and session/day pass or other time-based charging services.
- Models that can help meet the dual goals of subscriber growth and generate better yield from existing and higher-end subscribers are most attractive. Maintaining a balance between those two objectives is, of course, preferred.
Read More »
Tags: analysis, growth strategy, heavy reading, mobile internet, mobile video, monetization optimization and videoscape experience, move, next generation mobile network, research, ROI, Service Provider