Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. We took a chance and actually humanized our network fabric family, the Network Convergence System (NCS). By incorporating user-owned videos with humorous scenarios, leveraging popular Vine celebrities, and making the NCS’ benefits visual, we were able to thoroughly tell its story and make it relatable to everyone – not just the technical crowd.
The campaign was all encompassing of all things social. The integrative campaign (official hashtag #SystemForIoE) used Twitter, Facebook, Google+, Vine, community, blogs, Storify and SlideShare. If there was an audience that needed to be reached, Cisco was going to reach them.
Combining humor with technology
The NCS was designed to meet the demands of the Internet of Everything (IoE), Cisco’s flagship campaign defined as connecting people, processes, data and things. We needed to find a creative way to showcase the campaign’s key messages that made sense to the global audience as they were targeting many regions, including Latin America, Middle East, Europe, Asia-Pac and the United States. After sifting through a few dozen ideas and thousands of different humorous clips from around the world, we decided on the top three clips that resonated best with all the different countries. This is one of Read More »
Tags: #SystemForIoE, facebook, graphics, humor, launch, Service Provider, social media, twitter, vine, youtube
More and more organizations across industries are realizing that providing simple, easy Wi-Fi for customers, guests, visitors, and more is becoming a basic expectation. Consumers are used to their always-on, always-connected lifestyles, so naturally their checklist for any venue they step into will now include “Wi-Fi” as a top priority. Good thing Cisco has not one but two simple ways for organizations with venues to provide easy Wi-Fi access for their consumers. One is CMX Connect, which you read about in the MSE blog series. The other is CMX for Facebook Wi-Fi.
We announced our partnership with Facebook last October to help connect businesses with their consumers at Interop New York. This Wednesday, January 22nd, we are having a special live webinar to give our customers a deeper dive into the Cisco and Facebook Wi-Fi solution. Register to join us at 10am PST!
Don’t miss this opportunity to hear from Cisco and Facebook speakers, as well as a special guest customer, to learn more about our joint-solution. Hear how CMX for Facebook Wi-Fi can help boost recognition for your brand, foster stronger relationships with customers, and promote your business by connecting you directly to customers through Facebook.
Click here to register.
Tags: always-connected, Cisco, cmx, device, facebook, interop, mobile, mobility, webinar, wi-fi, wifi, wireless
We’re in November now, so of course it’s getting chilly outside -- even here in California! This means the holidays are right around the corner and retailers are gearing up for their busiest time of year. A growing trend these days is that more than half of holiday shoppers with smartphones plan to use these devices while shopping (53.8%, National Retail Federation). What better motivation for retailers to increase sales in all of their stores this season than by enhancing customers’ shopping experience with something like Facebook?
On the other side of town unfortunately, the holiday season goes hand-in-hand with the sniffling and coughing brought on by the winter cold and flu season. As usual, doctors will expect an influx of patients in their offices in the coming months. IT staff at hospitals need to prepare for the increased medical data traversing through the network and beyond.
Cisco UCS E-series on the ISR-AX is a consolidated solution in a single platform. With this solution, retailers can virtualize and host POS, video surveillance, and other applications. Doctors in medical offices of any size can focus on taking care of their patients rather than worry about the network slowing them down.
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Tags: facebook, healthcare, insidebranch, ISR, ISR-AX, mobile, point of sale, retail, UCS, UCS-E Series, virtualization
Black Friday. Holiday Travel. Consumers have a more Enjoyable Experience and Businesses are Successful
Thanksgiving is around the corner and the holiday season will be upon us. What will Black Friday look like this year? I know that this is a time when things get more chaotic in my household. As my kids get excited for a break from school, and we all look forward to extended time with family and friends, we must first get through all the holiday preparations and planning. Am I better off ordering gifts for my wife and kids online versus going to the store? Do I want to deal with crowds and getting lost in a retail haze on Black Friday or Christmas Eve? And where will we spend our holiday vacation this year? Will we have access to Wi-Fi wherever we go should I need to check email, or so my kids can watch their favorite shows on Netflix?
This also got me thinking about the questions that keep businesses up at night during the holiday season. These include:
- How can I have a one-to-one engagement with every customer or guest?
- How can I get more customers into my venue?
- How can I avoid showrooming?
- How can I efficiently use my physical assets and human resources to ensure my venue is set up to maximize customer flow and staffing?
- How can I stand out from the crowd and compete with rival brands?
- And advertisements – how can I make them specific to the consumer in my venue rather than generic for many?
Taking these business concerns into account and listening to our customers have prompted Cisco’s Enterprise Networking Group to team up with Facebook to enable businesses to turn their challenges into opportunities. We’ve looked at how consumers can have a more connected experience while in business venues and at the same time how the business can improve the engagement with consumers while they are in the venue. We want to make this year’s holiday season more pleasant for everyone.
Read More »
Tags: Black Friday, cmx, connected mobile experience, consumer, facebook, retail, wi-fi
Over the last 15 months Cisco has revolutionized how organizations provide reliable, secure access to end-users and devices that connect via wireless, wired or VPN networks. This new approach to unified access delivers significant operational improvements by delivering One Policy, One Management, and One Network. However, operational improvements are only half of the story. As a key solution within the Cisco ONE Enterprises Network Architecture, Cisco Unified Access allows IT to shift from merely managing the network to driving business change by delivering new connected experiences.
Business Innovation Starts with Mobility
IT is looking beyond just securely onboarding mobile devices to now scaling the access across devices. The goal is to provide the best possible user experience for rich media applications while managing the applications and content on these devices. Mobile device use continues to grow and the bandwidth required by the applications on those devices is likewise increasing. Higher mobile density, and the need for an infrastructure that can handle it, is becoming a necessity: Read More »
Tags: aironet 1530, Aironet 3700, byod security, Catalyst 3650, Cisco ONE Enterprise Networks Architecture, cmx, connected mobile experiences, facebook, interop, stackable switches, unified access