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5 Steps To Becoming a Social Media Master!

People are becoming more media savvy than ever before. The advent of social media has resulting in people consuming and sharing more information. A by-product of this is that people have becoming adept at ignoring traditional marketing and advertising and better at spotting marketing content trying to masquerade as something else. The best way to overcome the challenges presented by this new social world is to embrace this awareness and willingness to interact and use it to your advantage.

Marketing in a social word means you need to change when, where, and how you speak to consumers. Instead of sending them a static message (like a traditional ad) you need to interact with them. Here’s a few key things to keep in mind:

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Getting the Executive Social Media View

Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this is definitely true. However, the more executives I meet with, the more I see that this statistic is already changing and will continue to evolve!

Make it easier for executives to learn about social media and get involved in the social stream.

Make it easier for executives to learn about social media and get involved in the social stream.

Some of the main themes from these conversations are the usual: building a personal online reputation, supporting the brand, learning how to communicate with different audiences, leveraging social media for business… and of course, participating in social media without impacting bandwidth.

However, where I’m surprised and really encouraged, is by the overall attitudes towards social media and the avid interest in jumping into the social stream. They want to participate and see the value in social media, but often do not know where to begin.

Let’s make it easier for executives to be a part of the social stream and experience everything it has to offer. In my last executives using social media post, I provided recommendations focusing on “getting buy-in tips”.

Here are a few additional suggestions when mentoring executives on the topic of social media:

  • Outline specific goals executives can achieve by learning more about social media and then applying those strategies within the social stream
  • Make it personal for them, focusing on their key business and personal interests
  • Help executives find their social voices so that they can further build their online reputations
  • Provide easy-to-understand best practices, examples, and actual hands-on opportunities to absorb the tips
  • Pace the mentoring sessions so that it’s not overwhelming and provide easy-to-implement next steps (e.g., download a social media app that helps them listen into the social stream when they stand in the airport security line, or provide a user-friendly social media aggregator they can use when then have 5 minutes to read and then share information with followers, etc.)

And it helps to gather other viewpoints and share them with executives. Join us on April 3rd, from 9-9:45am PT, for an unique live opportunity to hear first-hand from Cisco executives about their social media experiences and to engage in an open discussion directly with them. This special “Let’s Chat! #ciscosmt Social Media Training Program Series” executive social media panel broadcast on USTREAM, will include Cisco executives with varying levels of social experiences. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.

Panel includes:

  • Jeanette Gibson, Director, Digital and Social Media Marketing (moderator) (@JeanetteG)
  • Mark Chandler, Senior Vice President, Legal Services and General Counsel (@ChandlerCisco)
  • Sheila Jordan, Senior Vice President, IT Communications and Collaboration (@CiscoSheila)
  • Lance Perry, Vice President, IT (@lanceperrycisco)

Lastly, bring your questions for the executive panelists and share them on the #ciscosmt stream. What are you interested in learning from these executives’ experiences that can help with your own executives? Are there other areas regarding executives and their social media participation you are interested in learning more about?

We look forward to your participation and will look for your #ciscosmt tweets as we get ready for the session this week and during the live broadcast on April 3rd.

If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program for customers and partners and follow the #ciscosmt hashtag.  To request customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

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Rewarding Innovation: VNI Service Awards Wants Your Story

word-cloudToday, we are pleased to launch the VNI Service Awards. This rewards program runs from March 26 to May 10, 2013. The five top finalists will share USD $10,000 in cash prizes. The VNI Service Awards is complementary to our VNI Service Adoption research. This work forecasts global trends in how users are adopting 27 residential, business, and mobile services. It’s now time to tell your story. How are you using these networking services and devices in your daily life? If you’ve created a service, what impact has it had on your clients?

Get Involved and Share Your Story 

medical mobile appWe are looking for stories about how you have used network services such as mobile video and gaming, video conferencing, SMS, and social networking. Whether you own a business, manage a non-profit, or involved in community services, we want to hear from you. Read More »

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Now Available On-Demand, The Cisco Virtual Forum for Education Leaders

Edu-Virtual-Forum 540x420 Cisco Now v3The Cisco Virtual Forum for Education Leaders, 2013 opened on March 19th to rave reviews by attendees from schools, colleges and universities from around the world. Here’s a sample of their feedback:

  • “Thanks to all the Cisco folks who put this together. It was informative, exciting and motivational!!!”
  • “Thank you so much for providing this virtual forum. What a GREAT way to share ideas and resources!”
  • “It was a pleasure speaking with everyone and hearing the marvelous presenters! Thank you Cisco!!!”
  • “Very informative. Good presenters. Fun and engaging.”
  • “I think you covered all the topics on technology and learning well.”
  • “I loved the “classroom of the future” presentation, is it available to share with other educators in my district?”

If you missed the opening day of the Virtual Forum, you’re in luck. All the sessions and content are now available on-demand. Registration is free!

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Real world ROI results with UCS servers – a detailed study at Loughborough University

I recently worked with Loughborough University on a financial impact study of their initial deployment of Cisco UCS. The study documents their findings of a dramatic improvement in IT efficiency, bearing out the advantages that attracted them to the UCS solution. Loughborough’s Customer Case Study has been revised with the results of this TCO study as well new details on the next stage of their deployment of Cisco Virtual Experience Infrastructure (VXI) Smart Solution.

We examined Loughborough’s projected growth rates and compared the continuation of their previous rack server environment against a UCS solution combined with an expansion of their virtualized environment. Server consolidation and reduced administrator workload contributed to exceptional results: a total savings of US$878,789 (40% OpEx and 60% CapEx) with a 225% ROI and 22% IRR. Compared to the previous environment, Loughborough’s UCS deployment will drive down cost in several key areas over the coming five years:

  • server hardware – 38%
  • switching infrastructure and cabling – 80%
  • power and cooling – 49%
  • new server provisioning – 79%
  • virtualization software – 39%

“When we compared the legacy server and network with one based on Cisco UCS, TCO effectively halves over a five-year investment lifecycle.”

Dr. Phil Richards, Director of IT, Loughborough University.

As a result of Cisco’s Unified Fabric approach, the study shows that Loughborough will need only six switches (three redundant pairs) to support their end state vs. 30 in their legacy environment and a corresponding reduction in cables from 646 to just 44.

These results are typical to what other customers achieve when they switch to UCS. See my first blog post, Yes, Cisco UCS servers are that good.

Would you like to learn more about how Cisco UCS can help you? There are more than 250 published datacenter case studies on Cisco.com. Additionally, there is a TCO/ROI tool that will allow you to compare your existing environment to a new UCS Solution. For a more in-depth TCO/ROI analysis, contact your Cisco partner.

Loughborough University TCO Study Waterfall

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