It’s February 14, and Valentine’s Day is already trending on Twitter. It’s estimated that more than 60% of adults will take time today to honor the important relationships in their lives. According to History.com, approximately 150 million cards and gifts will be sent. Couples will go on dates, friends will celebrate, and millions of people will exchange loving sentiments. Social media sites will light up with Valentine’s Day comments and pictures of happy couples, gifts, candy, and flower arrangements. It will dominate your newsfeeds and social streams, but what else do social media and Valentine’s Day have in common? Here are 5 things they share (and what you can learn from it).
1. A celebration of relationships.
When I was a child, I couldn’t wait for the Valentine’s Day gift exchange at school. It was a bright spot in the middle of a dreary winter season. I would carefully select a Valentine’s Day card for each of my classmates and drop it into a decorated box. I’d quickly run back to my own box, empty it out, and sort through all of the cards. I felt special. Important. Believe it or not, a similar scenario occurs daily on social sites like Facebook and Twitter. Think about it. These sites offer the digital equivalent of the Valentine’s Day card exchange. We create an online “box” and decorate it with pictures, profile information, and branding. We then encourage people to visit our boxes and “like” or “follow” them. When someone likes a social page, a relationship begins. With any blossoming relationship, what you do next is very im Read More »
One of the challenges of a globally distributed event such as GSX is tapping into audience emotion and engaging attendees regardless of how they are experiencing the event.
To level set, the GSX format is a unique hybrid experience. Some of the key format challenges of the event are:
Distributed over four days with three waves (one wave per region)
In 88 locations and 400+ Cisco conference rooms
75% of the audience attending via remote viewing locations (i.e. watching a projection of the live broadcast)
20% of the audience attending virtually (i.e. via their desktop)
5% of the audience in main broadcast locations (i.e. watching live speakers on stages in one of the four broadcast hubs)
As mentioned, every year we just scratch the surface on the possibilities of the GSX format, and each year we work to fine tune the experience. This year, a variety of tactics were deployed to tackle the opportunities our audience was looking for. They wanted peer networking, the ability to recognize team contributions, inspirational content, and insight into the larger, global audience conversation and activities.
In this post I will talk about the specific tactics deployed during GSX FY13 (calendar 2012) to listen to the audience and leverage the vast amounts of data coming in from the event to showcase real time what the audience was talking about and doing. Let’s dive into the examples… Read More »