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MSE 10 at Mobile World Congress 2015

Cisco’s Connected Mobile Experience (CMX) solution employs data from the Wi-Fi network to generate information about devices visiting a venue, which in turn can be used by businesses to gain greater insight into the behavior of their customers and improve customer experience.  At the center of the CMX product is the Mobility Service Engine (MSE), version 10 of which was announced at Cisco Live! Milan.

Mobile World Congress 2015 was another great opportunity to demonstrate the scale at which MSE 10 can now operate. The MSE 10 installation for MWC 2015 was entirely cloud-based and the week’s visitor data was captured using only a single box setup.

In the this blog, we’ll show how MSE 10 was used to generate custom reports during the event to give some interesting insights into how the conference unfolded.

Registration area

Day 1 of MWC begins at 9:00am, when the main doors open for the first time. People begin arriving well before then and waited patiently to be allowed into the halls.  We were able to witness this using a custom report focused on the registration area showing a graph of the number of visitors increasing as opening time approached (Figure 1)

mse 10 1

This was also reflected in the heat map report, where a bright red spot can be observed representing the increasing number of visitors waiting to gain entrance (Figure 2) Read More »

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Improved Location Accuracy for an Improved CMX Experience

As with any type of information, the quality of the context improves the quality of the content. That is, the more relevant and accurate the information, the more valuable it becomes.

This truism is highly pertinent to the growing field of location-based services such as those supported by Cisco Connected Mobile Experiences (CMX). The more accurate the location, the more detailed the analytical information or customer-facing content. If we can improve accuracy to get near to the one meter goal, we can greatly improve the quality of that analysis or content. Now the context isn’t which section of a store or area in a hospital, it is exactly where the person is standing at that moment. This increased relevance makes the information more valuable to the venue and its customers, guests, and patients.

Understanding the importance of location accuracy, Read More »

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Cisco and Ignite Sales Join Forces to Solve Banks’ Customer Acquisition Challenges

Accelerating organic growth across segments, products, and services is a prime objective for today’s banks. The rubber often hits the road with the account opening process. And that process can go flat, especially when a customer runs into difficulties that cause it to breakdown creating an undesired customer experience. Cisco and Ignite Sales know that those potholes can be avoided and that’s why we recently teamed up during the Save the Bank Challenge Technology Showcase at the American Banker Digital Bankers Summit, in Los Angeles, CA and demonstrated how cross-channel account opening is a core element of an engaging customer on-boarding experience.

Customers who have a great on-boarding experience are inclined to consider additional products or services from the bank and the best time to capitalize on this opportunity is at the point of sales, when they are already buying. With the Cisco and Ignite Sales solution, banks have an opportunity to make account opening the centerpiece of a compelling customer acquisition strategy. Our ‘Save the Bank’ demonstration showed an Omnichannel account opening process that closes the gap that all too often exists between digital channels and in the branch. Read More »

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Shining a New Light on Shadow IT

More people than ever are talking about “shadow IT” nowadays.  As the name implies, it’s mysterious, perhaps even malevolent by some people’s standards.  From a traditional IT vantage point, this negative view may be somewhat justified given the risks it creates around security, compliance, productivity, and technology investment.

But let’s look at it from another perspective. Shadow IT is on the rise because more people outside of IT are gaining awareness and access to technology, and harnessing it as a business differentiator. More importantly, many of these people are business leaders with growing budgets that align to their priorities. Here’s how much technology budget growth business leaders expect in the next year:

(read more)

Over the next year how will your group’s technology budget change 

Source: Cisco Business and IT Priority Survey results Read More »

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How to Improve Your IT Budget and Your Career

COO or CMO for CIO Partnership CiscoWith increasing demands and decreasing budgets, these are challenging times for many IT professionals. Some savvy IT people, however, are growing their budgets and improving their careers by forging partnerships with business groups who can benefit most from IT’s expertise, and are willing to help pay for it.

Which business groups are most likely to team with IT? Actually, we asked the same question in our recent Business and IT Priority Survey, which queried 1800 business leaders across many VP and CXO roles, including finance, marketing, sales, strategy, human resources, diversity, operations, manufacturing, business development, and more.

Based on this global data, Chief Marketing Officers (CMO) are great potential partners, because while their priorities often align with IT, their budgets may not:

Read More »

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