In our continuing series on social media marketing, I sat down with Robin Stavisky, CEO of New Venture Marketing, to discuss what business to business companies should know as they embark on the realm of social media and also to shed some light on what she sees as the new generation of employees.
Tony Shakib, VP Emerging Markets, Service Provider Business, provides his perspective on Cisco’s impact at this year’s Mobile World Congress.
Clearly, compared to last year, the overall mood at MWC is very optimistic about the coming year and the acceleration of momentum for Mobile Internet expansion. Also, helping service providers to reap the rewards of their network investment will continue to be a hot issue.
Mobility at the Center of the Telecom Universe
It seems that everyone we know wants to talk about the Mobile Internet opportunity and how smartphone Apps have reached mainstream adoption in the marketplace.
The accelerated market momentum is very apparent, as we participate in the Mobile World Congress (MWC) event in Barcelona this week. We’ve lined up about 250 meetings with our customers, and we’re eager to discuss how our enhanced value proposition can help service providers Supercharge the Mobile Internet.
Last week we shared our forward-looking insights from the Cisco VNI Global Mobile Data Traffic Forecast. That latest assessment was a perfect backdrop as we launched the ASR 5000 – providing a comprehensive end-to-end IP NGN architecture that offers mobile operators a platform specifically designed to accommodate the rapid growth of mobile Internet traffic and mobile multimedia applications.
I had an opportunity to sit down with IDC’s Godfrey Chua, Research Manager for Wireless and Mobile Infrastructure, about his thoughts regarding the recent introduction of the ASR 5000 and how he views the impact of the Starent acquisition on Cisco strategy going forward.
Just returning from the MPLS-Ethernet World Congress held last week in Paris, France, where I along with a few other Cisco colleagues had an opportunity to speak with customers and with peers in the industry and to present.
There were over 1000 registered participants of whom Service Providers were strongly represented internationally. The anticipated raging debate about MPLS in the Transport or MPLS-TP was simply not to be; in fact presenters started to apologize about mentioning MPLS-TP because it is no longer a debate. Customers have a choice of how they wish to use MPLS; and I see the interlock occurring not only in the industry but also across the various standards organizations and forums whether the ITU-T, the IETF, Metro Ethernet Forum and so on.
Whilst we have been witnessing the convergence of organizations and architectures (e.g. fixed-line and wireless-mobile), I am also observing a convergence between IT and networking when developing SP Cloud Architectures and services.