Cisco Blogs


Cisco Blog > Digital and Social

Have you Hit an App Wall?

The second in a series on Cisco’s mobile strategy.

Apps, apps and more apps, is your company experiencing a proliferation of apps?  Cisco certainly is.  We are moving out of the experimental stage of app development and shifting toward measuring ‘repetitive usage’ as one of the main gauges for on-going support and improvements.

Have you hit an app wall? Learn more about Cisco’s mobile app journey. from Cisco Systems

 

Mobile user behavior is maturing.   We are required to create a delightful experience for a specific task, consider usage rates and development costs for multi-operating systems.  Current challenges include too many app ideas, more mobile devices and user demands.   2014 will be the year where many B2B companies streamline their app development portfolio.  Let’s look at a few examples.

Both of these consumer Apps have a delightful user experience (+4 Star rating) and a focused task:

Zippo Lighter

 

 

 

 

This virtual lighter shows off the accelerometer and touch-screen capabilities of a mobile phone.

Flashlight

 

 

 

 

This app turns your phone into a flashlight.

These Apps were both very popular several years ago, however which one do you think survived the ‘uninstalled’ bucket?  Which one has repetitive usage?

The “Flashlight app” has over 400 times more user comments than the virtual lighter, an indication of high usage.  In fact, it’s so popular Apple deemed it necessary to build into the latest iOS-7 release.

Over the past year we’ve seen companies start to streamline their App portfolio such as ESPN, LinkedIn, and Walmart

ESPN

ESPN

 

 

 

 

Over the past year there was a reduction of apps to increase focus on ‘Fantasy’ type experiences (football, baseball, etc.) and video.

LinkedIn

LinkedIn

 

 

 

 

Relaunched a major update and the app now consolidates both news feeds and profile search abilities.

Walmart

Walmart

 

 

 

 

Walmart decided a single app for ‘In store’ and ‘shopping list creation’ experiences was sufficient.

As app development costs rise, consolidation and retirement will be the direction of many B2B companies take.  Here are some things to consider whether an app should continue?

  1. Is the original idea or task a ‘daily occurrence for your users’?
  2. Are there duplications within your app portfolio?
  3. Would a ‘responsive web’ designed approach be more cost effective in the long run?
  4. Are you measuring value against supporting multiple devices & operating systems?
  5. Have you established an app scorecard baseline for usage and experience?

What’s your favorite Cisco App?  Here are a few of our most downloaded apps:

WebEx

WebEx

 

 

 

 

Jabber

Jabber

 

 

 

 

Cisco App

Cisco App

 

 

 

 

Tech Support

Tech Support

 

 

 

 

AnyConnect

AnyConnect

 

 

 

 

Cisco 3D products

Cisco 3D Products

 

 

 

 

 

Tags: , , , , , , , , , ,

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.

3 Comments.


  1. January 31, 2014 at 4:07 pm

    Great post!

       0 likes

  2. I use Webex on my iPad. My big frustration is that the webex connection times out when I am using a different app. If I am taking notes or creating an e-mail, my Webex connection times out, and I have to rejoin the meeting. With a small display and only one app visible, Webex may be in the background frequently, and for extended periods. How do I feedback to Cisco that this app needs a control or setting to stop the timeout feature or extend the timeout interval? That would be a terrific improvement to what I already find is an outstanding app.

       1 like

  3. February 17, 2014 at 8:19 am

    This gives a good rule-of-thumb for deciding “mobile app or responsive web?”

    It also reminds me of the early days of the web when everyone thought they needed a separate website for every audience or market segment, then customers voted loudly that they preferred a consolidated holistic experience on the web. I suspect we’re in the same situation with apps – we all have too many, use most of them sparingly, and would prefer “super-apps” that did more, rather than lots of apps with one narrow capability.

    Thank you for sharing this, Steve.

       0 likes