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[Podcast] Enhance Wireless with MSE & WSSI Module

We’re featured on the latest episode of No Strings Attached Show!

Don’t miss our own product managers Jagdish Girimaj and Mark Denny take a deep dive with NSA Show hosts Blake Krone and Samuel Clements into the technology behind enhancing wireless with the Cisco Mobility Services Engine (MSE) and Wireless Security & Spectrum Intelligence (WSSI) AP3600 module.

Listen into the podcast here!

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Mobile Business Users Embrace Wi-Fi

Once the exclusive domain of senior executives, mobile devices are now indispensable to most employees for conducting both their business and personal lives. The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. In parallel, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Once shunned by corporate IT departments, Wi-Fi increasingly has made its way into most businesses.

Business users are the most valuable customer segment for mobile operators. Changes in mobile behavior and usage, particularly with regard to Wi-Fi, could have a significant impact on service providers’ (SPs) bottom line. However, there is little research on how mobile business users are actually using Wi-Fi, how they want to employ it in the future, and, more specifically, what is driving them to connect their devices to the Internet using Wi-Fi.

To learn more, Read More »

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Give It Away Now

In this business, “monetization” is often a nice way to say “profits”.   And profits usually come at someone else’s expense.

But what if I told you you could be profitable giving away your product?  Further, what if I told you you could be profitable, and your customer would also make money in the deal?

Too good to be true?  Not at all.  Telefonica’s O2 UK has found a way to give away mobile broadband service and make money doing it.

When O2 Read More »

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Cisco and SAP Collaborate to Offer a New Shopping Experience at Retailers

When was the last time you sifted through the pile of coupons and special offers that fill your mailbox each day? Extreme “couponers” aside, most of us rely more on the daily coupons we receive via email from online sites, rather than the thousands that end up in our recycling bin each month.

Today, technology has influenced the purchase decision, and buyers are bringing their own technology – smartphones and mobile devices – on their shopping excursions. In a world where 74% of smartphone owners use their mobile phones to get real-time location-based information, retailers need to harness the power of the loyal customers and market to those consumers in real-time.

Cisco’s partnership with SAP for a new Retail Mobility Solution offers a unique business-to-consumer shopping experience that brings real-time and location-based deals to shoppers and allows businesses to improve customer service and more accurately track ROI. Supporting the solution, Cisco’s Context Aware Services, Cisco’s Mobility Services Engine (MSE) and Cisco Prime Network Management with SAP’s Precision Retail Application (Apollo), optimize the in-store experience for consumers and retail decision makers. This mobility retail solution leverages the indoor-location and analytic capabilities of the Cisco Connected Mobile Experience platform to drive a premium consumer experience, allowing shoppers to make quick decisions and receive instant discounts on their mobile devices to put towards their purchases.

Read More »

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You Can’t Wait for Connected Mobile Experiences

Ten billion. That’s the estimated number of connected devices by 2016. That’s more than the whole world population today. According to data from the Cisco Visual Networking Index, mobile connection speeds and data use are anticipated to rise with this influx of smartphones, tablets and laptop computers. Mobile device users are increasingly always on, always connected, using their smartphones at work and at play—Can anyone say BYOD?

Mobility doesn’t just take the office beyond our cubicles—it weaves itself into our everyday lives—mobility keeps us connected. Cisco is working with enterprises, service providers, mobile software partners and mobile app developers to deliver Connected Mobile Experiences to end-users. Sujai Hajela discusses the concept of The Connected Mobile Experience and our partnerships on The Platform.

What’s in it for the enterprise?

As consumers tote their mobile devices into malls, airports, hotels, and other venues around the world, businesses see new opportunities to improve and personalize the consumer experience, generate new revenue streams and enhance business operations.

Businesses are looking for location-based services that can provide new ways to interact with the current 6 billion mobile device users worldwide. This means there is an opportunity to develop a solution that connects businesses to those connected mobile consumers.

That’s why we’re announcing Cisco Connected Mobile Experiences, a wireless solution to help you engage your customers while they’re in your venue with context-aware, personalized mobile services.

Sound too good to be true? It’s real.

Armed with Qualcomm for indoor-location capabilities, 3rd party vendors for mobile app technology, and  Cisco for context-aware location solution with real-time analytics, Cisco Connected Mobile Experiences gives indoor venues the means to target their consumers in real-time and helps businesses more effectively understand and reach their customers, provide the right content at the right time, and generate revenue.

Read more in Sujai’s blog post..

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