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Reclaiming Mobile Cloud Services from OTTs: Seven Actions Service Providers Can Take to Capture a $60 Billion Opportunity

hagusleoBy Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider – neerarorSingapore

A rapidly expanding, tech-savvy middle class is driving an explosion of connected mobile devices, with close to a billion smartphones and tablets in the world today. These users are looking for new cloud-based “Connected Life” experiences from their mobile devices, creating tremendous opportunities for service providers (SPs). The key is in mobile cloud. The Cisco® Internet Business Solutions Group (IBSG) projects a direct worldwide mobile-cloud service opportunity of more than $60 billion by 2016, with an additional cloud pull-through market of $335 billion.

But so far, service providers have not taken the lead in offering cloud-based Connected Life services. That claim belongs to over-the-top (OTT) application developers, content providers, and device manufacturers, such as Google and Apple, who have moved quickly to take the high ground in this market.

OTTs Have First-Mover Advantage

This first-mover advantage has Read More »

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On Converged Access & Wireless Controller 5760: A Screenplay

At Cisco Live London, Cisco unveiled  Wired & Wireless convergence, along with its associated products, the Wireless LAN Controller 5760 and the Catalyst Switch 3850 with built-in Wireless Controller. While on the expo floor explaining the newly introduced ‘converged access’ to our customers, I had some interesting conversations that I thought might be cool to share with you. There may be some paraphrasing here, but if my conversation became a screenplay, it would have looked like this:


The Cisco Live! London expo show floor is throbbing with excitement, customers browse the many demos that are around the World of Solutions arena.

NAT, Wireless Controller 5760 Product Manager, stands at a demo booth with the new controller.

CUSTOMER 1 ambles over.


I heard about the converged access and it sounds very interesting. Why should I consider 5760 controller?


Do you have bandwidth hungry applications such as video / multimedia  applications used by your wireless users?

Read More »

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Service Providers Are Sitting on a Gold Mine of Data

The so-called “data deluge” shows no signs of abating anytime soon. Facebook, for example, has more than 2.5 billion pieces of content and ingests more than 500 terabytes of new content daily.  Mobile devices are driving this growth of data.  The global proliferation of devices estimated to reach 10 billion by 2017—or 1.4 times the number of people on the planet. As a result mobile-data traffic is exploding. The recently released Cisco Visual Networking Index (VNI) predicts that global mobile-data traffic will increase 13-fold from 2012 to 2017, reaching 11.2 exabytes per month.

But along with the challenges inherent to this tsunami of data, opportunities abound for monetizing and optimizing information. All of those new mobile consumers—in developed and emerging markets alike—will demand enhanced Connected Life experiences that will be newer, better, and more personalized. Data is the “new oil” that will fuel this opportunity. Networks and the Internet have a critical role to play in the future of Big Data. First, they are the collectors and disseminators of data, gathering it from the millions of Internet-enabled devices, applications, and sensors, then storing it in the right place for analysis and further action. Second, they are creators of critical information on location, presence, device type, application, and more. Read More »

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For Mobile Carriers, Five Key Trends Promise Pain and Prospects

Mobile carriers face no shortage of pain points as new data streams create unprecedented and staggering amounts of information. But it is important to remember that pain points often arrive in tandem with new opportunities.

From my perspective, observing the driving forces shaping the mobile industry, five key trends stand out. All are laced with challenges and opportunities. And each represents a core element in an interconnected system that is pushing the entire marketplace forward, while demanding innovative breakthroughs in monetizing and optimizing data.

On February 25-28, I will be attending Mobile World Congress 2013 in Barcelona. This year’s event is expected to be the largest ever, with 1,500 exhibitors. I expect these five trends will be major sources of discussion:

  1. Video. We are already seeing the true inflection point in video where it becomes mainstream on multiple devices. The mobile and nomadic consumption of video—whether served by mobile carriers or localized Wi-Fi—is popular, commonplace, and growing rapidly. But video will completely reshape the demand side of the industry, creating enormous amounts of data. It threatens to load and clog networks, and it will demand new models for monetization.
  2. Accelerating connections. As the Read More »

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Mythbusters: Unified Access Edition: Part 5

There’s been a lot of buzz around our recent Cisco Unified Access Solution announcement. We understand there is also some confusion around what’s what, what’s required for Unified Access, and what the impact will be on IT.

In true Mythbuster fashion, let’s all discover why no myth is safe. Let’s review what we’ve covered in this blog series so far:

Now for our final myth to wrap up to series:

Myth 5: Efforts should focus on enabling and securing wireless, wired is dead.

PARTIALLY TRUE. It is true that wireless is being adopted at a rapid pace and IT must be conscious of this growth. However, there are many organizations that still rely on their wired infrastructure to support day-to-day activities. As pointed out in the recent Cisco Work Your Way Global Study 79% of end user respondents said they use a wired connection at work. In addition, organizations are also finding new ways to leverage the wired infrastructure to support devices such as security cameras, access systems and other non-traditional end devices. The increase in devices, both wired and wireless, are driving IT to find ways to unify and simplify how operations and the infrastructure support all devices. Cisco Unified Access does just that. It allows IT to meet this challenge by delivering common functionality across the wired and wireless network, including:

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