shopping

3 min read

Retailers once had a pretty clear idea of who shopped where and how they did it. After all, there were not that many options available for shoppers. Consumers would see...

3 min read

As retailers compete for consumers’ attention—and purchases—they are always looking for ways to deliver a better shopping experience that will make customers want to come back to the store, again and again. A good starting point is to eliminate some of the common frustrations of the shopping experience, such as long checkout lines. Cisco’s new […]

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As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...

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“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...

3 min read

Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors,...

2 min read

Shopping centres have been around for thousands of years, supposedly starting in Ancient Rome. The basic concept of a shopping centre has not changed much since then; a large building, or multiple buildings connected, which contain a variety of retail stores, services and restaurants. However, we at Land Securities, a commercial property group based in […]

3 min read

As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development...

2 min read

This week CES was once again held in Las Vegas with in excess of 100,000 people in attendance. Cisco demonstrated a number...

2 min read

Deloitte’s 2013 Annual Holiday survey came out with some staggering statistics: Nearly 7 in 10 shoppers will use their smartphones and tablets to shop this holiday season. Nearly...