Sherri Liebo

April 23, 2014

PARTNER

CRM Implementation is Crucial for Revenue-Generation Marketing

In the last blog on revenue generation marketing, I took some time to discuss how our operational implementation was working at Cisco. As part of that, I shared the four main best practices we discovered during our revenue generation marketing journey. Of course, if you missed that post, please give it a read.

March 7, 2014

PARTNER

Cisco Partner Weekly Rewind – March 7, 2014

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.

March 6, 2014

PARTNER

Operational Implementation is Crucial for Revenue-Generation Marketing

In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.

January 10, 2014

PARTNER

Cisco Partner Weekly Rewind – January 10, 2014

Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way.

January 8, 2014

PARTNER

Internet of Everything $4.6 Trillion Opportunity in the Public Sector for Partners

As we continue to explore and quantify the opportunities presented to our partners by the Internet of Everything (IoE), I’m excited to share that our latest research has identified $4.6 trillion of value in the public sector.

December 20, 2013

PARTNER

Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing

In my most recent blog, I approached the idea of revenue-generation marketing needing to have proof in the pipeline. Of course you can re-read my previous blog, but “no matter how great your strategy may be, you should check the metrics to make sure it’s working” nicely sums it up.

October 24, 2013

PARTNER

Marketing: A Revenue Generator

The business to business (B2B) buying behavior has changed, and roughly 70 percent of the B2B buying process happens before sales even makes contact with the customer. That digital buying journey data can be integrated with customer relationship management (CRM) for amazing insight and the ability to connect with our customers throughout their purchasing journey.

September 18, 2013

PARTNER

Internet of Everything – $Billions of Value to Partners

Cisco VP of Global Partner Marketing Sherri Liebo shares information and resources on how partners can take advantage of the Internet of Everything opportunities.