IP broadcast

Get Media and Broadcasting field-proven transformation advice at NAB Show New York 2022

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New York City is the Media and Broadcasting capital of the world. Here is where the industry comes together to answer the question of what is working.

NBC and a Gold Medal (Network) Performance

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This will be NBC Universal’s (NBCU) first ever all-IP International Broadcast Center operation at the Olympic Games, powered by a Cisco network. NBCUniversal (NBCU) will deliver more than 7,000 hours of content from the 2021 Tokyo Games to viewers. The moment those cameras capture the image, it starts encoding. That image is then transferred, via a network, by producers in the control room to viewers across the nation. It is then distributed to the consumer in 4k - and it all happens in a moment.