Understanding the Changing Mobile User

April 25, 2014 - 1 Comment

Mobile communications today is virtually indistinguishable from the first mobile call that was made four decades ago.  We have gone from monster handsets to pocket-sized portable computers.  Mobile communications has become an essential part of our daily lives.  For mobile operators and other companies operating in this space it is essential to know the facts about the mobile market and how the mobile user is changing.

The recent video by Cisco “Understanding the Changing Mobile User” provides key insights for SPs into how mobile users are using LTE, Wi-Fi and their changing mobile behavior.  The video identifies options for operators to be successful in the changing mobile world.

The video highlights the results of Cisco’s recent mobile consumer research study.  The complete results and white paper can be found at “Service Provider Wi-Fi and Small Cells:  Discover What Consumers Want from Wi-Fi and Mobile.”

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  1. The way that mobile phones are being sold today by service providers doesn’t seem to have changed much from the distant past. Here’s my recent experience.

    I purchased a new smartphone from my current mobile operator — via one of their local retail stores. The salesperson was very focused on the handset feature comparison — he had lots to say about what he liked about the phones on display. When I asked about the application software, like a SIP phone app, he had little to offer in the way of insights.

    When it became clear to him that I already knew the phone that I wanted to buy, he quickly showed me (unsolicited) a bunch of protective cases for the phone. I declined them all, so he moved to the cash register to close the sale.
    Everything I’ve learned about the device I discovered online, by myself.