Service Providers (SPs) represent some of the largest enterprises in today’s changing world. Influenced by the fluid macro-economic and geo-political climates in which they operate, they are at the forefront of network transformation in a fiercely competitive, global market. Meeting the expectations of a data-hungry public, without compromising on performance or security while maintaining a laser focus on evolving technologies and expenditure, is a difficult balancing act for SPs. To be successful, they must transform not only their infrastructure, but their operations and their business models as well.

Networking technology is driving the Internet for the future, with new silicon, optics, software and systems that can withstand the challenges of tomorrow. Optimization, analytics and automation tools allow new technologies to run with reduced operational burdens. And the 5G era is dawning, pushing digitization further and opening endless possibilities. Service providers are at the heart of this transformation and it is the network infrastructure that will make these possibilities a reality.

As an organisation, Cisco is oriented around our SP customers. Cisco’s cloud-to-client approach unifies multi-vendor solutions into a streamlined open network architecture that is simple, resilient, and automation ready. We are transforming the way we go to market to drive the success of our Service Provider sellers, partners and customers, with a vision to lead the disruption in the industry with our technology innovations, and be the most trusted, strategic and transformative industry partner to our SPs.

In just over six weeks, I’ll be spending time talking to, learning from and networking with, our SPs, partners and colleagues at Cisco Live! Barcelona. In our Service Provider Revolution main stage session, we’ll discussing the ways in which SPs can grow revenue, reduce costs and mitigate risks. We’ll also be looking at how to implement a multi-level data centre architecture which takes advantage of the opportunities 5G is set to deliver, how to revolutionise the economics of networking, and how to deliver digital transformation which drives business benefits – without compromising the customer experience.

In addition to our main stage session, we have an incredible space at the Service Provider Hub in our World of Solutions, which will take you on a deep dive into some of our latest technologies including 5G for Enterprise, SD-WAN and SD-Branch services, intent-based automation for SP, and segment routing-based slicing.

But the best place to network with Service Providers is over a drink! I’m looking forward to our SP reception which is taking place after the SP main stage session. This year we’re hosting our reception at the stunning W Hotel on Barceloneta Beach, welcoming around 400 Service Provider guests and Cisco Executives. It promises to be a phenomenal evening.

Cisco Live! 2020 is set to be a fantastic event; it’s a great opportunity to spend time with our SP customers and partners as well as senior Cisco Executives. Please make sure you register your attendance and look out for regular updates on our dedicated Service Provider page.

See you in Barcelona!



Jim Scott

Vice President

Global Service Provider (GSP) Sales - EMEAR