OK, I accept it’s a poor pun, but there’s never been a better time to use it!

We are at ANGA COM this week, where we’ll be showing our Infinite Home and Infinite Video solutions on the Cisco stand. A few of us will also be speaking at the conference, one of the hot topics being the impact that cloud is having on video, and the entire delivery chain.


It’s an amazing time as we no longer need to evangelize the benefits of the cloud. The industry is hungrier than ever for cloud transformation, having seen the value it is bringing to early adopters. If you’re looking for evidence that we’ve hit, and passed, the pivot point from ‘should we’ to ‘how do we’, look no further than the session agenda in which ‘how to’ sessions feature prominently.

As our industry embraces the opportunities that the cloud brings to improve speed, reach and experience it’s time to start talking about the how, and not the why. Of course, there are still some challenges out there – how to differentiate your service in an increasingly crowded market place, how to ensure that your service is the one that consumers choose, and remain loyal to, and how to secure and protect your business.

And those are exactly the issues we, at Cisco, address. Because we’ve been leading in cloud transformation, we’re best placed to help you navigate the ‘what’ and the ‘how’ of cloud and OTT delivery. From catch-up to live, time-shift to VoD, across a whole range of devices, we’re helping our customers transform their business.

Come see us at ANGA, and don’t look back! You can find us in Hall 10.2, Stand H21. See you there!

And if you can’t make it to ANGA, but want to know more, go to cisco.com/go/infinitevideo.


Adam Davies

Technical Leader, Engineering

Service Provider, Video Solutions