September 8, 2015

RETAIL & HOSPITALITY

Determining the Value of the Virtual Shopping Experience

3 min read

We are increasingly hearing about the value of improving the shopping experience by adding virtual expertise to the store. As head of Cisco’s Retail & Hospitality practice, I frequently talk...

August 13, 2015

RETAIL & HOSPITALITY

Enabling Retail Business Innovation With Threat-Centric Security

1 min read

Last year was one of the biggest years for retail data breaches, with credit card data from well over 106 million shoppers stolen from two of America’s largest retailers alone. The attacks shook consumer confidence, eroded brand loyalty, and cost the industry millions of dollars. Even though the retail and security industries have been talking […]

How to Make Your In-Store Data Meaningful

1 min read

As an omnichannel retailer, you are probably offering your products to shoppers both online and in brick-and-mortar stores. And, like most retailers, you are no doubt collecting online data and running detailed website analytics that help you track preferred products, pricing, shopper behavior, ratings, and so on. But are you able to gather these same […]

The Internet of Things: Retail without Boundaries at Synergy

3 min read

Last week I was in Orlando attending NCR’s Synergy Conference, which, this year focused on “Inspired Commerce.”  At the show I heard a lot of dialog with retailers and technology partners about how the Internet of Things and the integrated use of mobility in our day-to-day lives is changing how retailers engage with consumers. I […]

Finding New Directions for Retail: The Ever-Changing Store

3 min read

Hello, everyone! My name is Anne McClelland, and I am the new director for Cisco’s retail and hospitality sales team in the U.S. I’m excited to have the chance to write for Cisco’s retail blog program, and you’ll be hearing from me regularly sharing some insights, musings, and speculations on trends as well as giving […]

Achieving a 3D View of Your Shoppers

2 min read

If every click made by a shopper on an online store can be considered valuable information, surely every step taken by a shopper in a physical store is also a similar wealth of data. While clearly this is valuable input that many stores would like to have, the means to collect and process it is […]

Why Your In-Store Web, Mobile, and Video Experiences Matter

2 min read

The lines between offline and online experiences are blurring. Customers no longer go online, they are online 24/7, and that includes inside your stores. In fact according to recent Google research, 89% of smartphone users leverage their smartphones while shopping in stores. And close to 70% of those used it to look at the retailer’s […]

Analytics Opens a Window into Each Shopper’s Journey

1 min read

The key to retail today is customer understanding —where each customer stands on his or her personal shopping journey, whether in-store or out. Retailers must “know” each shopper as never before. And they must offer the kinds of contextual, personally relevant experiences that will optimize their merchandise mix, create faster inventory turns, and drive greater […]

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