Retail and Hospitality

December 19, 2013

RETAIL AND HOSPITALITY

Omnichannel Is Changing How You Do Business – Sort Of

This is the final installment of a series on how retailers can address the challenges of becoming an omnichannel business. I’d like to wrap up by talking about a deceptively...

December 13, 2013

RETAIL AND HOSPITALITY

Pick the Low-Hanging Omnichannel Fruit

This blog is the third of a series on how retailers are addressing the challenges of becoming an omnichannel business. We’ve talked about how omnichannel selling is not really about rushing to invest in some whiz-bang technology – in fact, I think stores often try to do too much at one time. Instead, a smart […]

October 30, 2013

RETAIL AND HOSPITALITY

Omni-Tech for Omnichannel Selling

My last blog talked about the challenges of becoming an omnichannel retailer, and how stores are still learning how to make changes that cut across their entire business. We discussed how, appearances to the contrary, omnichannel selling is still about meeting a basic business requirement – finding the best outcome for you and your customer. […]

October 7, 2013

RETAIL AND HOSPITALITY

How the Heck Do You Omnichannel?

The buzz in retail these days is “omnichannel” – we see slogans such as “Engage with Today’s Omnichannel Consumers,” “Develop Your Omnichannel Business” frequently. Cisco itself uses this word often. But in all honesty, I don’t think many people fully grasp the concept and its potential. And I don’t know of any retailer that has a […]

September 12, 2013

RETAIL AND HOSPITALITY

It’s About Retail, Not Technology

Hello, and welcome to my inaugural blog! I am happy to be here sharing my thoughts and experiences with you, because I have to tell you: I have the coolest job in the world. I’ve spent my entire life in retail, starting as a part-time worker while in school and moving up through merchandising and […]

The importance of retailers understanding consumers and delivering great customer experience

Recently at the  Forrester’s Forum for Customer Experience Professionals in New York on June 26,  Graham Atkinson, Chief Marketing and Customer Experience Officer at Walgreens, spoke about his work to transform the company from one that traditionally differentiated based on location to one that differentiates based on experience. As reported in a recent blog by […]

BYOD: The Newer-Better-Faster Edge You Need in Retail and Consumer Products

In the fast-changing, thin-margin world of consumer products, new winners and losers are created every day. Speed of innovation, time-to-market, and employee productivity can mean the difference between the next hot trend and a warehouse full of excess inventory. Success in the highly competitive consumer packaged goods (CPG) and retail industry depends on broad-ranging collaboration, […]

Summary of B2B social media session at Internet Retailer 2013

Last week I was honored to co-present with Parvez Patel, senior director of e-strategy at Grainger, on a session at Internet Retailer Conference 2013, titled “Social Marketing for B2B:  It’s Not Just for B2C Anymore.”   In this session both of us discussed how we approached B2B social media from a Grainger perspective and from […]

Cisco presenting at Internet Retailer Conference on June 6th in Chicago

Internet Retailer Conference and Expo 2013, being held this year in Chicago from June 4th to 7th at the McCormick Convention Center, is expected to draw more than 9,500 attendees. Cisco retail industry marketing has grown from the initial Twitter feed to now include a comprehensive portfolio of social media properties, including Facebook, LinkedIn, Youtube […]