I’ll get right to the big news: Cisco channel partners can now sell the Cisco expanded SaaS portfolio on AWS marketplace, along with Cisco Enterprise Agreements (EAs). If it’s software from Cisco, you can now buy it for your customers on AWS Marketplace. Make money procuring the Cisco software your customers need to run their businesses while also helping them reduce their Enterprise Discount Program (EDP) committed spends with AWS.
AWS Marketplace means more business for partners
We all know that the AWS marketplace route to market represents a large and growing opportunity for Cisco channel partners. Your expertise and localized support combined with the AWS convenient procurement experience provides a compelling value proposition for our customers who want to buy and run software on AWS cloud infrastructure.
By 2025, cloud marketplaces are estimated to grow to over US$45 billion, representing an 84 percent compound annual growth rate (CAGR) from 2022.[1] As more complex technologies are consumed by marketplaces, end customers are also turning to trusted partners–you–to help them discover, procure, and manage marketplace purchases.
Presidio’s customers want the ease of procuring their software and services through the AWS marketplace, and now they have even more procurement flexibility with the Cisco software portfolio. We are uniquely able to make this easy for them as both a top Cisco Software and Customer Experience partner as well as offering world class professional and managed services, resell, and cost optimization for customers of AWS. As technology organizations continue to increase their use of hyperscalers in their procurement models, Cisco, Presidio, and AWS are now delivering new capabilities to meet their needs.
–Kevin Corace, VP Enterprise Software and Business Development at Presidio
Selling Cisco security is hotter than ever
You know your customers need better security. For years you’ve been advising your customers on everything networking. If you haven’t already, it’s time to grow your business and the value you deliver to your customers by also advising them on how to improve their security postures. We know selling security is different than selling networking, so Cisco is investing in the resources needed to help you become rockstars in selling security.
Did you know security is a top sales category on AWS marketplace? That only makes sense given how important security is to our customers.
And now you can sell the breadth of the Cisco security portfolio on AWS marketplace–yes, the Cisco security portfolio. This includes Umbrella, DUO, NextGen Firewall (NGFW), Cisco Secure Cloud Analytics (Stealthwatch), Cisco Secure Email Threat Defense, Secure Malware Analytics (Threat Grid), Secure End Points (AMP), Cisco Secure Client (AnyConnect), Cisco Defense Orchestrator (CDO), and Firewall-as-a-Service (FWaaS).
Collaboration just got better
When I say all of the Cisco software portfolio is available on AWS, that also includes the Cisco Webex Suite. The availability of the Cisco Webex Suite–which includes Webex Suite Enterprise, Webex Suite Named User, and Contact Center–for procurement on AWS Marketplace further helps to expand the services you can offer to your customers.
Helping customers meet their EDP commitments
Many of our customers have an EDP commitment on AWS. In general, for every dollar spent on AWS marketplace, one dollar is applied to this committed spend. This means that as you procure Cisco software for your customers on AWS marketplace to deliver the solutions they need to succeed, you’re also helping them meet their spend commitments.
For more than 30 years, organizations around the world have turned to NTT and Cisco for the technology solutions they need to run their business. We have been very successful in simplifying and optimizing our customers’ software investment with Cisco’s Enterprise Agreements and we are excited to be able to extend this capability far beyond, to our customers’ software landscape. This is why NTT is also partnering with AWS to help clients plan, assess, develop and deliver solutions on AWS. The availability of Cisco’s portfolio on AWS marketplace means we are even better positioned to offer NTT’s professional-, support- and managed services on their platform of choice, providing the exceptional outcomes and experiences their customers and employees expect.
–Alphons Evers, Sr. GtM Director, Datacenter, Cloud and Observability Solutions Europe, NTT Ltd.
Leverage AWS marketplace to grow your business
The time has never been better to combine your expertise by incorporating the Cisco broad software portfolio into the solutions you deliver to your customers running on AWS. According to Forrester Research, selling on AWS marketplace translates into 2 percent higher win rates, a 40 percent faster sales cycle, and 80 percent richer deal sizes.[2] Improve the outcomes you deliver to your customers while also helping to grow your business. It’s a win for your customers. It’s a win for you.
For more information, visit AWS and Cisco or AWS Marketplace
[1] Canalys Outlook: 2023 Predictions for the Technology Industry
[2] Forrester Research: The Partner Opportunity for AWS Marketplace ISVs
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