Partner

3 min read

When it comes to your customers, the solutions you sell may get your foot in the door, but let’s face it, it’s the relationships you build that elevate your business to “trusted advisor” status, which will lead to increases in retention and revenue over the long haul. So how do you earn that trust and a reputation […]

3 min read

Great leaders inspire us. They create exciting new visions. They push us to do things we might not have tried before. During times of crisis, they think and act creatively to solve problems. Leaders aren’t just needed in business but in all areas of life: family, friends, neighborhood, social circles etc.  Sometimes a leader is […]

3 min read

According to the Global Center for Digital Business Transformation, four of the top 10 incumbents within their industries will be displaced in the next five years. There’s no question that a customer loss of any kind can have a huge revenue impact on your business, and with odds like that, it’s definitely time to pay close […]

2 min read

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top If you weren’t able to go or follow live, be sure to stop by […]

4 min read

Here we are, two weeks past the Marketing Velocity event and I wanted to share my thoughts about the power the Engage Marketing Suite could bring to your companies. As...

1 min read

Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week: Off the Top Happy Friday all. We’re still getting back into the groove of things around here […]

1 min read

Kelly Crothers, director of marketing, talks about how 'expand selling' best practices can generate new revenue and build brand loyalty in this latest video blog from the Global Customer Success team....

3 min read

Let’s set the scene… an incredible atmosphere bringing Cisco marketing Partners and executives together to share what’s next in marketing for the coming year.  We challenged our marketing partners to rethink their approaches to – Connect.  Amaze.  Engage. This event marked the ninth year Marketing Velocity, and it continues to bring marketing Partners and Cisco […]

2 min read

Did you know that Cisco created the Cisco Secure Development Lifecycle (Cisco SDL) to ensure that security is central through the entire product development process? Cisco SDL is a repeatable and measurable process we’ve designed to fortify the resiliency and trustworthiness of our offerings. Are your customers aware of this foundational security? Did you know […]