When we look at the etymology of the word “Next”, it is defined from earliest language as nearest in place, position, rank, or turn. However, if we look at the Old High German nahisto, it means “neighbor”.

In my previous blog I highlighted the similarities between the ancient Greek pillars as centers for societal illumination with our Americas Distribution strategy, a Distribution Enlightenment. This enlightenment is impossible without our combined efforts with our closest neighbors, our Cisco Distributors.

Day after day, ordinary people become heroes through extraordinary and selfless actions to help their neighbors.
Sylvia Matthews Burwell – America University President

There is no end to the ways our Distributors and Partners take the tools and resources given by Cisco and change the lives of millions of people around the globe. Webex helping astronauts stay in contact with the command center from millions of miles away, to networking and security solutions helping doctors stay connected with the children in their care, or Data Centers reaching the highest peaks around the globe.

We are all ordinary people until we come together to create truly extraordinary solutions.

Disti NEXT

Our annual, virtual Distribution Kickoff event coming up on October 5, is to enlighten our internal teams and our Disti neighbors of how we can come together to continue forging ahead. At Cisco Live, Cisco executive teams stood before us and shared how we should be focusing on three key areas: Managed Services, Security, and Collaboration. You can still watch highlights, featured on-demand sessions, and review keynotes here. Although these three focus areas are not new, we all walked away better acquainted with each.

  • Managed Services While Cisco’s solutions are the key to many innovations around the globe, our service providers can deliver a more consistent and scalable approach to support customer growth. Our provider partners are empowered and rewarded as they pursue growth, differentiation, and service creation in today’s managed service market.
  • Security Nobody can predict the possible network, device, and application attacks, but through Cisco, customers have a portfolio of products that can defend them against threats and protect the most crucial aspects with security resilience.
  • Collaboration With today’s hybrid work needs, the Webex Suite powers the most seamless, engaging, and intelligent communication solution and goes beyond satisfaction with personalized customer experience provided as a service.

Disti Neighbors

You are the pillars that bring about extraordinary and selfless acts; the kinds of neighbors we all want. The ones who reach out to partners and customers in the most heroic ways. I am looking forward to connecting with you all in a few weeks as we come together as neighbors to learn, celebrate, and grow.


I invite you to register for Disti NEXT


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John Brookbank

Vice President, Americas Distribution

WW Partner Sales