The way enterprise customers buy is changing.
Procurement is increasingly consolidating around cloud marketplaces, not just as a convenience, but as a strategic mechanism to align technology adoption with pre-committed cloud spend. In this model, the question is no longer what to buy, but how to buy it efficiently within the frameworks customers already use.
At Cisco, we’ve been focused on aligning our portfolio to this shift. Today, we are excited to share an important milestone in that journey: Cisco solutions are now available in Google Cloud Marketplace through our partners and distributors, enabling a more scalable, partner-led path to transact.
“This is about meeting customers where they are and ensuring our partners remain central to that experience. Our model with Google Cloud reflects a deliberate step toward a go-to-market approach built for how enterprise technology decisions are made today.” – Peter Bailey, SVP and GM, Security Business Group
From Friction to Framework: Why This Matters
Historically, transacting Cisco solutions through Google Cloud Marketplace has been limited by operational constraints. While customer demand has been clear, the procurement path has not always aligned with how enterprise buyers—or their partners—actually operate.
By enabling transactions through partners and distributors on Google Cloud Marketplace, Cisco is aligning marketplace procurement with established reseller frameworks, enabling partner-led Private Offers and a more natural extension of existing customer relationships.
The result is a simpler, more scalable way to access Cisco solutions via Google Cloud Marketplace and reflects how customers prefer to buy and how partners prefer to sell.
“Bringing the Cisco Security Portfolio to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the security solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Cisco can now securely scale and support customers on their digital transformation journeys.”
A Partner-Led Model, Built for Scale
At its core, this evolution enables a more cohesive, partner-first ecosystem motion.
Rather than forcing customers to choose between their preferred partners and marketplace procurement, this model allows both to coexist. Partners can lead transactions through Google Cloud Marketplace, aligning Cisco solutions to committed cloud spend while preserving the integrity of existing customer relationships.
Just as importantly, this model is designed to work the way partners already operate.
- Full revenue is recognized by the partner
- Standard partner booking and billing motions apply
This is not a departure from established partner economics; it is an extension of them into the marketplace.
Our intent is not to disrupt established partner ecosystems but to extend them. Customers should continue to work with the partners they trust, now with an additional, streamlined procurement pathway available.
If you are exploring this approach, we encourage you to connect with your Cisco or Google Cloud account team to understand how your preferred partner can participate.
Expanding Google Cloud Marketplace Availability Across the Cisco Security Portfolio
As part of this evolution, we are continuing to expand the set of Cisco solutions available for Google Cloud Marketplace transactions.
Today, key offerings include:
- Secure Workload
- AI Defense
- Multicloud Defense
- Virtual appliances (BYOL)
These solutions reflect a broader strategy, focused on enabling customers to adopt Cisco security capabilities, particularly for AI-driven and cloud-native environments, in a way that aligns directly with their cloud operating model.
Looking ahead, we are actively working to extend Google Cloud Marketplace eligibility across additional parts of the portfolio, including:
- Secure Access
- Identity Services Engine (ISE)
- Hypershield
- Secure Firewall
- SD-WAN
This expansion is intentional. As customer environments become increasingly hybrid and multi-cloud, the ability to access a broader set of capabilities through a unified procurement channel becomes critical.
Aligning to How Customers Buy—and How Teams Execute
In addition to availability of new solutions, what’s particularly important is the alignment it creates across stakeholders.
For customers:
- A streamlined procurement experience aligned to existing cloud commitments
- Reduced friction in adopting new capabilities
- Greater flexibility in how solutions are consumed
For partners:
- The ability to lead transactions within Google Cloud Marketplace
- A clearer path to monetization and co-sell engagement
- Stronger alignment with both Cisco and Google Cloud field teams
For Cisco and Google Cloud:
- A repeatable, scalable model for joint go-to-market execution
- Increased visibility into shared opportunities
- A more cohesive “Better Together” story across security and cloud
A Foundation for What Comes Next
As we continue to refine and scale this model, our focus remains on enabling a consistent, partner-led motion that can be applied across accounts, industries, and use cases. The goal is not just transactability, but repeatability.
Ultimately, success in the marketplace era is not defined by isolated transactions. It is defined by the ability to create a system where customers, partners, and platforms are aligned around a shared path to adoption.
As AI becomes a foundational workload across enterprises, the ability to align infrastructure, security, and procurement into a unified, repeatable model will define how quickly organizations can move from experimentation to impact.
We are excited to take this step alongside Google Cloud and look forward to expanding what is possible together.
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