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Nicki Vereschagin

Global Retail Marketing Content Strategist

Global Industries Marketing

Marketing professional working for Cisco Systems, specialized in global retail go to market strategy and industry focused content creation. Previous experience includes global partner marketing and Cisco's brand marketing.

Articles

January 31, 2020

RETAIL & HOSPITALITY

Innovating with customers in mind

2 min read

Innovative solutions are constantly shaping the retail industry. Here are the emerging digital technologies that are leading the charge, and bringing direct value to the customer experience.

January 29, 2020

RETAIL & HOSPITALITY

Great to see you again! How analytics are shaping post-purchase engagement

2 min read

The right analytics and digital solutions allow retailers to scale personalized experiences that turn occasional customers into customers for life.

January 27, 2020

RETAIL & HOSPITALITY

When it comes to distribution, IT delivers

2 min read

Retailers looking to enhance customer experience by offering more fulfillment and delivery options need to leverage digital IT solutions for seamless integration. Here's how.

January 22, 2020

RETAIL & HOSPITALITY

Discover Retail Solutions in Barcelona

3 min read

What challenges is the retail industry facing? See how Cisco Industries solutions unite to provide unique solutions at Cisco Live Barcelona!

January 22, 2020

RETAIL & HOSPITALITY

7 Key Takeaways from NRF 2020

3 min read

The continual drive to digital solutions for retail creates a huge opportunity to unify the entire retail value chain. Cisco's presence at NRF this year included demonstrations in a grape to glass both journey that showed how retailers can leverage the right technologies to uncover efficiencies across their business to drive growth.

January 14, 2020

RETAIL & HOSPITALITY

Digitize production to get more bang for your buck

2 min read

Wherever your value chain starts, Cisco solutions for retail an digitize your organization at the production level to integrate data with the right IT.

January 11, 2020

RETAIL & HOSPITALITY

5 ways Unified Communications can boost your bottom line

1 min read

Optimize your retail organization with unified communications to enable bottom line cost savings. Here's how.

January 7, 2020

RETAIL & HOSPITALITY

NRF 2020 Know Before You Go

1 min read

At Cisco, we see a bright future for retail. We help retailers envision their own market potential every day, by using our innovative technologies and solutions to connect the unconnected. Visit Cisco at NRF Booth #3754 to experience our origin to consumption journey, and to see how the right technologies can connect the end-to-end retail experience from production to distribution to in-store and even in-home engagement.

Episode 11: Cisco Live US 2019 Key Takeaways

1 min read

What digital solutions are going to shape the world of IT and what does this mean for retailers? Here are the top industry takeaways from Cisco Live US 2019.

Retail innovation ft. Domino’s at Cisco Live US

2 min read

Cisco's latest announcements from Cisco Live US are game changers for retailers looking to modernize their IT. Find out how these industry solutions mean connectivity, innovation and simplicity for your organization.

Episode 10: Cloud strategy part 2

1 min read

IT should enable growth for a retail organization along their digital transformation journey. This deep dive (part 2) of our cloud strategy discussion shares business outcomes and best practices for implementing a tailored cloud strategy for retailers.

Episode 9: Cloud strategy part 1

1 min read

The right cloud strategy gives retailers an agile platform to store and process data. Continue to innovate and provide the right digital solutions to scale your retail organization for the future.

Episode 8: Supply chain & localization

1 min read

The right digital solutions can bolster a retailer's supply chain and create opportunities to reach new regional markets. Hear from our global retail panel about how localization is the vehicle for industry growth.

Episode 7: Global panel, brand authenticity & blockchain

1 min read

Blockchain is a key solution for Retail IT, as retailers look to capitalize on consumers' preference for brands that give them confidence in buying their products.

Episode 6: Global panel, AI & innovation

1 min read

Our global retail panel discusses how AI, in particular, is taking an increasingly large role within the context of retail IT innovation and within regional markets.

Episode 5: Global panel, digitizing physical stores

1 min read

What does brick and mortar look like across the globe, as retailers are building their stores for the future? Part 1 of our global panel discussion looks at digital industry solutions for physical stores.

Episode 4: DevNet for retail

1 min read

What is the best way to simplify a retailer’s IT architecture? It comes down to two words: Programmable. Store. Here's what Cisco's DevNet community is enabling for retail.

April 25, 2019

RETAIL & HOSPITALITY

Episode 3: Edge computing & multi-cloud

1 min read

Retailers are moving their data to a multi-cloud environment, but how can they effectively do so while supporting ongoing edge compute for in their stores, and simplifying their IT architecture?