Koushi Merchant

Senior Manager

Products and Solutions Marketing

Koushi Merchant is a Sr. Manager in the Products and Solutions Marketing group.  In her current role, she leads customer messaging for midmarket segment


May 22, 2019


Get the Big Picture with My Cisco Entitlements

3 min read

Smart Licenses, traditional licenses, enterprise agreements and subscriptions – all visible in a single view. This is My Cisco Entitlements.

December 4, 2018


Cisco Smart Software Licensing: Five Myths Debunked

3 min read

Smart Licensing was created to simplify the customer experience and provide greater insight into software license ownership and consumption so you know what you own and how it is being used.

April 28, 2014


Manage Your Security As Threats Evolve – Continuous Solutions Help Midsize Organizations Adapt to Changing Securit …

2 min read

At the recent RSA Conference, I heard an MIT professor quip, “is it safe to keep passwords written on a piece of paper in your wallet?” Kidding aside, most of the mid-market customers I interacted with at RSA—in retail, healthcare, and manufacturing—understood the point. They all had similar security requirements. It was common to hear […]

April 14, 2014


3 Top Technology Trends in the Mighty Middle – How to Keep Your Midsize Business Agile

2 min read

“The Mighty Middle.” That’s what we call the world’s midmarket companies.  According to National Center for Middle Market, if the U.S. middle market were an independent economy, it would be the fifth largest in the world. The middle market produced 2.2 million new jobs between 2007 and 2010. Midmarket companies create one in three jobs. […]