Dany Sammour

Sr. Director, Growth and Advisory

Customer Experience

Dany Sammour is known to be an innovative leader with a deep understanding of the EMEA market and a keen eye for identifying business growth opportunities. In his role as Sr. Director of Growth and Advisory for CX EMEA, he leads a team of technology strategists and solution architects and works closely with the Sales Leadership to design and drive the execution of growth programs. Bringing together his deep knowledge of the tech industry and his passion for Sustainability, Dany has been building a portfolio of innovative offers that drive growth while advancing environmental objectives. He is also known for his ability to build agile, energetic teams with a strong sense of purpose. Under his leadership, the team has designed and delivered several large transformational projects with key accounts in the EMEA region. Throughout his 25-year-plus career in the tech industry, Dany has held various roles in Sales, Delivery and Consulting supporting major players in Europe, North America, the Middle East and other emerging markets. He joined Cisco in 2015 as a Director of Consulting, tasked with creating and growing the consulting practice for the Middle East and emerging markets. He then became the Advisory Lead for the EMEA, managing a portfolio of offerings in areas covering Cloud, Security and Digital transformation for key and major accounts. Dany holds a degree in Chemical Engineering from Ecole d’Ingénieurs Chimie in Strasbourg, France. In his spare time, he is an avid photographer. He currently resides in Dubai with his 2 kids and his wife Stephanie.


October 4, 2023


Driving a Successful Sustainability Agenda – A Deep Dive into a Holistic Approach

3 min read

As sustainability becomes a business imperative among business leaders, a Cisco executive identifies 6 key technology maturity dimensions and looks at how taking a holistic approach to sustainability can give you a competitive advantage to your business and help meet sustainability goals at the same time!

Why Smart Buildings are Becoming a Transformative Necessity

3 min read

In today’s fast-paced digital world, we are more connected than ever before, and this will continue to accelerate as technology evolves and gets ‘smarter’ with the proliferation of Internet of Things (IoT).