Brian Mason

Brian has over 20 years of experience in the technology industry, leading product marketing efforts across networking, security, and developer-focused SaaS. He has held senior roles at Cisco, GitLab, VMware, and other technology companies, shaping go-to-market strategy, positioning, and messaging for enterprise solutions. At Cisco, Brian drives product marketing for wired switching and campus networking solutions, with a focus on Cisco Smart Switches, Silicon One, and AI-ready campus architectures. His work centers on simplifying complex technologies, creating differentiated positioning, and enabling sales teams with clear, outcome-driven messaging. Previously at GitLab, Brian led product marketing for security products, developing strategies that connected DevSecOps workflows to real-world customer outcomes. His role involved launching new security modules, building developer-focused campaigns, and working closely with sales to penetrate complex multi-threaded deals. Brian also brings experience from VMware, where he supported networking, SASE, and zero-trust initiatives, as well as from InRule, where he drove growth for decision intelligence software in regulated industries such as healthcare and financial services. Throughout his career, Brian has consistently focused on aligning messaging to buyer needs, enabling sales through clear frameworks and differentiating products in competitive markets. His expertise lies in bridging technical depth with customer outcomes to create positioning that drives both pipeline growth and long-term market leadership.