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Just Switch It: Migrate Customer Switches, Wireless Access Points

Today the switching and wireless markets are worth US $19.2 billion and $4.2 billion, respectively, representing the largest migration business opportunity in the networking industry. The Cisco Catalyst switching portfolio has been refreshed across every platform, creating a once-in-a-lifetime sales opportunity.

Migrating your customers to new products – and including support services for each product – helps you protect your install base, create recurring revenue streams, and provides you the opportunity to generate incremental business by focusing on your customers’ business outcomes. All supported by the new functionalities our portfolio of products and technologies can enable.

You can help your customers successfully move to the next generation of technologies with the Just Switch It initiative which provides resources to help you:

  • Start new customer conversations
  • Promote migration and upsell to the newest Cisco switches and wireless solutions
  • Talk to your customers about the value of support services versus warranty
  • Address competitive threats with solutions, services, and financing

We’ve put together a marketing package that includes everything you need to encourage companies to evolve their network. There are price promotions to help you persuade buyers and a set of materials you can use to reach more customers: 

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Right-Sizing Network Solutions for Small Businesses

This is a guest blog post from Cisco Product Manager Marc Nagao. Marc has spent close to two decades in high tech, with a mix of storage, managed services and of course networking. He is currently managing the Small Business RV Series Routers.

Network connectivity is a pretty big concern for any business, let alone a small, growing business. How many small business owners do you know that have turned to IT-savvy Cousin Jimmy for help, or called a “computer expert” they found on Yelp, or tried to find the right network solutions doing only a few quick Google searches? Picking the right network solution can be a daunting task.

But that’s where right sizing a small business’ networking solution comes into play – it saves money now and saves more money in the future. Small businesses have the benefit of being nimble; a successful, single-person business can very quickly transform into a multiple-person small business, with an office and a warehouse and a dozen or even a few dozen folks. But that business’ network connectivity solution doesn’t seem to move as quickly. A consumer wireless router could probably do the job for a single person home office adequately. But for a business looking to use its network for more than just accessing the Internet, the choice is not so obvious.

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One Management for the BYOD Challenge

January 16, 2013 at 5:00 am PST

As part of my work at Cisco, I get to talk to customers very often. Through these conversations, I learn what works for them and what concerns them. Lately, I’ve been hearing a common theme from a lot of customers: in many organizations IT staff is small and not growing while they are being asked to do more to meet the bring-your-own-device (BYOD) challenge.

BYOD has drastically changed the technology landscape as users bring many different types of personal devices to the networks of schools and colleges, hospitals, financial agencies, enterprises and other organizations. One university IT team, including their chief technology officer and their IT administrators, recently told me that they had 200% network user growth and 300% endpoint device growth over the last several years. As for their network, they used to have less than 100 wireless access points (APs). Guess how many they have today? Over a thousand. And they are planning to deploy several hundred more APs in the coming months. How about their IT headcount growth? As you might have guessed, it’s not grown at all.

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BYOD for Manufacturers: Tablets Welcome! Here’s how…

April 10, 2012 at 8:59 am PST

Have you noticed all those iPads around the factory? All around the production areas, the office areas and the warehouse? These  mobile connected devices and applications are quickly changing business and organizational models.

They are also changing employee habits and the way we work, as more and more users depend on tablets, such as the Apple iPad, for a variety of daily personal and professional tasks.

It’s not  just Apple, though they’re the most common. All those other tablets too.  Some of the others are  capable of a drop or two, or more onto hard concrete!

The most prevalent use case that IT departments need to solve for is the one where an employee brings their own personal device into the company and seeks to gain network access. This is happening a lot these days.  Funny, but companies are finding this is one of the ways they are attracting and keeping talent, especially young talent, so listen up!

Figure 1 illustrates the Cisco solution… Read More »

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BYOD for Manufacturing – not what you think!

March 22, 2012 at 12:05 pm PST

So you think you know what BYOD is? Think again!

Cisco Cius - Not BYOD since it's Corporate provisioned.

If you’re a manufacturer you’ve probably heard of BYOD, or ‘Bring Your Own Device’.  You know that more and more devices are proliferating throughout the organization. You also know that security is a big issue: How do you stop folks accessing sensitive systems, how do you protect Intellectual Property, and how do you prevent a disastrous shutdown caused by a device either intentionally or unintentionally?

Well, these are only some of the issues -- and they’re rarely addressed by a ‘Good-Enough Network’. Cisco’s BYOD is different -- it looks at the whole picture. It’s not just about your wireless network -- although the Cisco offerings are better than most! It’s about an holistic approach to BYOD. That covers the plant, IT, the LAN and fixed wired network and the wireless network too. All aspects.

As my colleague, Katie Taylor, says in her blog: Read More »

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