Today the switching and wireless markets are worth US $19.2 billion and $4.2 billion, respectively, representing the largest migration business opportunity in the networking industry. The Cisco Catalyst switching portfolio has been refreshed across every platform, creating a once-in-a-lifetime sales opportunity.

Migrating your customers to new products – and including support services for each product – helps you protect your install base, create recurring revenue streams, and provides you the opportunity to generate incremental business by focusing on your customers’ business outcomes. All supported by the new functionalities our portfolio of products and technologies can enable.

You can help your customers successfully move to the next generation of technologies with the Just Switch It initiative which provides resources to help you:

  • Start new customer conversations
  • Promote migration and upsell to the newest Cisco switches and wireless solutions
  • Talk to your customers about the value of support services versus warranty
  • Address competitive threats with solutions, services, and financing


We’ve put together a marketing package that includes everything you need to encourage companies to evolve their network. There are price promotions to help you persuade buyers and a set of materials you can use to reach more customers: 

  • A presentation explaining all the main selling points
  • Web banners, social media posts, and emails to help you generate interest
  • Landing pages to help you gather data
  • White papers on next generation network technologies and trends
  • Migration maps to help you position entry-level or premium products

To get the package, check out the new Enterprise Networks marketing campaigns and choose “Just Switch It.” Please note – this campaign is named Next Generation Network Services II in EMEAR, and Core Acceleration in APJC.

You can also create higher ongoing revenue when you turn an attached service into a service that renews year-after-year. Get up to a 10% discount (through July 30, 2014) when you attach technical services to select switches and wireless products. With technical services you help your customer spend wisely and keep systems running smoothly.

Your customer’s network is one of the most powerful tools they have to achieve their business goals. Become their Trusted Business Advisor and help them envision the possibilities of their Cisco Network. Contact your Cisco representative today to learn more.


Andres Sintes

Global Senior Director, Partner GTM

Global Partner Organization (GPO) - Digital Transformation & IoT