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Cloud and Advanced Services Are Service Providers’ Keys To Tapping the Fragmented $200 Billion Small and Medium Business Market

neerkumakevsuhBy Neeraj Kumar and Kevin Suh, Cisco Consulting Services

The small and medium sized-business (SMB) commercial-services market is important for all types of service providers (SPs). SMBs account for more than half of total U.S. commercial-services spending, according to AMR Research/Gartner. And, the portion of the U.S. SMB commercial-services market that service providers could capture is expected to grow to more than $200 billion by 2015, according to analysis by Cisco Consulting Services (CCS) and industry research analysts.

To capture this opportunity, service providers need a deeper understanding of who the SMB customers are and what they buy, as well as how they purchase these commercial services. To better understand SMBs’ detailed service delivery needs and expectations, Cisco Consulting Services (CCS), surveyed 761 U.S. SMBs with five to 1,000 employees in 2012. The study revealed that although this is a big and complex market, there are specific opportunities for SPs in cloud and advanced services.

Complex, Diverse Market, with Varying Expectations

The SMB market is complex — spanning Read More »

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How Are You Weathering Industry Storms? Five Ways To Help SPs Turn Disruption into Transformation

Service providers (SPs) have been wracked by wave after wave of disruption, creating new winners and losers on every front. Traditional carriers continue to look for ways to make up for lost voice revenues; over-the-top (OTT) players have redefined the ways video is delivered and consumed; exponential growth in mobile data traffic devours network capacity without creating comparable revenue; and new cloud services are transforming IT consumption and challenging old operating models. The industry is changing with whiplash speed—leaving service providers scrambling to get ahead of the next wave.

For years, the Cisco Internet Business Solutions Group has engaged with global and regional service providers to help them navigate and seize the opportunities afforded by industry disruptions. Now, as part of Cisco Consulting Services (CCS), we have identified key industry areas where SPs have transformative opportunities for new services, operations, and business models.

Five Areas of Opportunity for SP Growth and Transformation

Based on Cisco’s own market sensing of trends, tracking of customer behaviors and industry inflection points, and strategy engagements with leading SPs around the world, Cisco Consulting Services has developed unique expertise to help SPs address their challenges and capitalize on opportunities. We are specifically focused on transformative engagements with SPs in five key areas—helping them identify and address the strategic questions they need to answer to be successful: Read More »

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The Heartbeat of the Small Cell Network

We were pleased to accept a Small Cell Industry Award last night for small cell design and technology innovation for the Cisco Management Heartbeat Server (CMHS). We were particularly pleased because the CMHS is an example of a solution our engineering team developed in response to some real world issues we were seeing in our customer’s small cell network – one of the largest small cell networks deployed today.

Above: Partho Mishra,VP/GM, Small Cell Technology Group, Cisco

When small cells are deployed in the hundreds of thousands, there’s a need to scale the monitoring of the access points so that operations are simplified while customers are kept happy.  The CMHS monitors connectivity and service status in real-time with ongoing heartbeats, and provides Read More »

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How Service Providers Can Capture Seven Times Their Mobile Investment

By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider

With nearly a billion smartphones and tablets in use today, the time is ripe for service providers (SPs) to invest in cloud-based Connected Life services for mobile devices. The Cisco® Internet Business Solutions Group (IBSG) projects a direct mobile cloud service opportunity of more than $60 billion worldwide by 2016. So far, the first-mover advantage has gone to over-the-top (OTT) players such as Google, and device makers such as Apple. However, service providers (SPs) are well positioned to capture significant revenue in the growing market for cloud-based mobile services. With the right investment and implementation strategies, they can more fully realize this crucial avenue for growth and cost savings.

Cisco IBSG sees consumers demanding mobile-cloud services that fall into four key categories:

  1. Learn and Play: Gaming, video, information, productivity-enhancing services
  2. Communicate: Video calls, social networking
  3. Shop and Pay: Payments, healthcare, travel, location, context-based ads, mobile retail
  4. Monitor and Control: Home automation, surveillance

Sevenfold Revenue Return on Investment

Despite the $60 billion opportunity, mobile operators have been slow to make the investment necessary to develop these cloud-based services. One reason for this lag could be concern about profit margins, which tend to be significantly lower than for traditional mobile services. A number of factors could explain the lower profit margins, including: Read More »

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Closing the Small Cell Loop

Folks,

We are in the midst of exciting times. As the small cell industry gathers here in London for the annual Small Cells World Summit, I’m delighted to welcome the world-class team from Ubiquisys into Cisco.  At the same time, we’re announcing the formation of a new Small Cell Wireless Backhaul Ecosystem with the top vendors in the industry.

Let me start with an introduction, since this is my first SP 360 blog.  I’m the VP/GM of the new Cisco Small Cell Technology Group.  Cisco has been investing in both internal engineering development and external acquisitions in small cell technology for several years now, and this moment marks a milestone in our long-term strategic plan.

We have the industry leading carrier-grade SP Wi-Fi solution, and one of the largest residential femto deployments with over 1 million devices deployed by AT&T.  We’ve learned a great deal over the years about how to rapidly deploy licensed and unlicensed small cells with zero touch provisioning, keeping costs low and customer satisfaction high.

We’ve been partnering with Ubiquisys for quite some time because we see them as industry leaders and in fact one of the founders of the small cell industry.  Now that we have their expertise in-house, we’re able to rapidly roll out an expanding portfolio of licensed small cells to meet the widening array of deployment needs.  This also means that we are adding decentralized SON capability to our centralized SON proficiency gained through the recent Intucell acquisition.

In February we announced the ASR 901S, a small cell backhaul router that brings hardened network intelligence into some of the more challenging environments where small cells are being deployed.  Today we are announcing Read More »

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