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ISVs Moving to the Cloud – New Partners

In my previous Cisco Blog post, I discussed the business models an ISV can deploy in moving to the Cloud. In this Cisco Blog, I’ll discuss one of the most important parts of any software company’s business model: the cost of sales.

Cost of Sales is Highest Cost for any Software Business

cost of sales and marketing

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Traditional ISVs – Transform your Business into the World of Cloud Computing

If you’re a traditional on-premises software company, you’re in the right place. Today, I will talk about how cloud computing can transform your business. In a subsequent Cisco Blog, I’ll discuss the implication this move will have on your sales and distribution strategy.

Model One Business Model

Traditional software companies have operated in a Model One Business Model. In this on-premises model, the customer buys a perpetual license for software and then pays annual support and maintenance fees, which turn out to be another kind of subscription revenue stream.  While that might seem to be the end of the cost to the customer, it’s not. The customer is going to have to spend money managing the software – and it’s not cheap.

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SUMMARY: Moving to the Cloud

Stay tuned for the next installments of our Moving to the Cloud series.

In the meantime, please add your comments or questions to the previous posts:

Seven Ways to Move to the Cloud

Seven Software Business Models – Part 1

Seven Software Business Models – Part 2

 

 

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Off the Shelf and into Production – grow your lifecycle services business now!

There has never been a better time to take inventory with your customers. By asking them if you can help them assess their software investments to turn dormant “shelf-ware” into “productive-ware, you will begin to discover new business, and new opportunities to sell services that support the entire software lifecycle.

Every customer wants to be as effective with the software investments they make and wants to quickly realize the return on their investments. Your work to discover activation opportunities or adoption and usage increases is just the beginning of adding value to your customers!

There are a lot of reasons why this is important – but here are my top three: Read More »

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Cisco’s Software Strategy and Cisco ONE Offering: Helping Rewrite the Rules of IT

Customers’ expectations have never been higher. They want choice and flexibility. They require intelligent networks and infrastructure that’s intuitive, secure, easy to use and manage, and able to adapt to the specific requirements of their applications.

Today we’re excited to announce Cisco ONE Software, which offers a simplified solution to the most relevant, frequently-used customer scenarios in the data center, wide area network and local access networks. Cisco ONE is a big deal, and it’s an important piece of our larger software strategy in a world where value is increasingly delivered to customers through software.

Think about the technology disruptions and market transitions our customers are experiencing today. Cloud, virtualization, big data, software-defined networking, software-as-a-service (SaaS), the Internet of Everything – software is the enabling mechanism at the heart of each. In recent years, software has played an increasingly key role in our technology and solutions. Today, we are the fifth-largest software company in terms of software revenues, and the third-largest SaaS provider.

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