As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available. As teams build community engagement, they learn and share insights with colleagues, partners and customers.
On August 20, 2013, Cisco will host a live chat on Twitter (#CiscoSMT) focused around engaging teams in social media. During this chat, we will discuss the following topic areas:
• Steps to develop a culture of sharing for employees
• Content types that resonate for teams to engage in social sharing
• Biggest challenges that employees face in social participation for the brand
• Recognizing and rewarding teams for participation
• Gamification aspects of sharing strategy
Do you have additional questions for this chat you would like to discuss? We’d love to hear from you! Submit them in advance to @CiscoSocial or add your questions in the comments box below.
Date/Time: August 20, 2013, 10:00am – 11:00am Pacific Standard Time
Follow Hashtag: #CiscoSMT
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Tags: #smtraining, amplification, ciscosmt, social media training, social teams, Twitter chat
You already have subject matter expertise. It is time to share that knowledge with others through social media. There are many social networks, many rules, many experts and a lot of information to digest. Beyond the basics of each platform, here is some practical advice to get started:
Be careful with posts
Take heed to best practices for sharing for the various social platforms. Whether you’re posting to Twitter, Facebook, LinkedIn, Google+, Instagram or Pinterest, make sure to follow the norms for that network. Some updates may work well for your audience on Twitter, but may fizzle quickly on Facebook.
Try not to cross-post the same update to different social networks. Do post content in different ways. For a newly published blog article, post an image with the link on Facebook; pose a question from the article on Twitter; use a different image for sharing on Instagram or Pinterest. Each post then links back to the original post, but is shared in different ways.
When posting to brand channels, schedule posts for the future—even if the future is only 5 minutes from now. This will allow you to check the post for grammatical errors and typos, as well as verify that any links work correctly before the update goes live.
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Tags: #smtraining, ciscosmt, partner training, social media training
The Cisco “Social Media for Savvy Marketers” event starts tomorrow! The event will be held on the Cisco San Jose campus this Thursday & Friday (4/18 – 4/19/13). We are looking forward to dynamic sessions, with more than 33 speakers and panelists, representing digital and social marketing professionals from 29 different organizations.
Registration is closed for the in-person event, but you can still register for the LIVE webcast: http://cs.co/SMEventWebcast.
This event will feature our Cisco Global Events Mobile App. Download the app to your phone or tablet and access discussion questions for the sessions, review the speaker profiles, evaluate sessions and network with your fellow digital and social media colleagues! You can also use the app within your browser by selecting the “HTML5” version.
Visit: http://ddut.ch/savvy. If you already have downloaded the app, make sure that you are running the most recent version.
Here are discussion questions already loaded into the app to get the conversation started before the sessions begin:
Tags: #smtraining, ciscosmt, social media event, socialsavvy
Did you happen to catch the Let’s Chat! #ciscosmt Social Media Training Series executive panel USTREAM broadcast on Wednesday April 3rd? It was the first installment of an ongoing series we will provide through regular Twitter chats and occasional video chats.
Jeanette Gibson (@JeanetteG), Mark Chandler (@ChandlerCisco), Sheila Jordan (@CiscoSheila), and Lance Perry (@lanceperrycisco)
Side Note: In between Wednesday’s executive panel broadcast and our next Twitter chat, taking place in June, we have a robust Social Media for Savvy Marketers Conference coming up on April 18th and 19th. It’s free and available both in-person and online. Join us, registration is still open! And follow #ciscosmt and #socialsavvy for more details.
From behind the scenes, we had a feeling this chat session would be eye-opening and would really open the door to having more transparent social media conversations in the future. It was enlightening to see the level of candid insights, personal experiences, and fresh perspectives shared by @JeanetteG @ChandlerCisco @CiscoSheila and @lanceperrycisco.
For those that viewed the broadcast and/or participated in the social conversation, what did you think of it? And were there any “ah ha” moments you walked away with afterwards?
After voraciously taking notes and tweeting during the broadcast, here are some of my key takeaways. (These are in addition to the great Top 10 Tips for Executive Social Media @CiscoSheila shared with us.)
- Social media gives executives a new way of conducting business, building reputations, and developing stronger relationships by accessing real-time feedback, receiving validation, and uncovering new ideas.
- It’s important to keep in mind the value of internal and external social media channels and opportunities; creating internal opportunities to build communities and collaborate in new ways may take time to adopt, but will enable companies to move forward more efficiently and effectively.
- Learning about social media and the ways to leverage it, help executives to not only keep up with trends, but to stay relevant with different generations.
- Setting goals upfront and really understanding the purpose around using social media, specifically for an executive and for the company, will go a long way at being successful in leveraging it.
- Social media can be a powerful channel for direct access, both by executives/companies and also by customers and other audience members.
- It’s important for executives to show their personalities, projecting something about themselves and being authentic.
- Embracing internal social media tools is a journey across the organization; understand that it’s dependent on changing behaviors–some will gravitate quickly, while others may take longer to adopt.
Here are some quotes I especially liked from the panelists:
- From @lanceperrycisco: “The world is flat thanks to social media (not really of course), but it is an equalizer where we see contributions from everyone.”
- From @CiscoSheila: “Mobile first! The combination of mobile and social is what helps us stay connected and provides executives with quick and immediate responses.”
- From @ChandlerCisco: “Basic [social media policy] rules: courtesy, honesty, and respect.”
- From @lanceperrycisco: “leaders don’t give the message, they are the message. Use the capabilities and the team will too. Those that don’t use them, do not have a strong social media presence.”
- From @CiscoSheila: “Thought leadership comes from all levels of the company. With the rate of change in business, everyone is still figuring it out; use your whole network and help accelerate thinking.”
- From @ChandlerCisco: “[Internal] social media becomes ‘the’ mode of communication, the only way to communicate. Get people involved, even using incentives at the beginning if needed.”
For those that could not make it, it’s definitely a must-see. Between all of the points of view, experiences, and roles, it really gave a good insiders’ view of what executives think about social media. We would love to hear your feedback regarding the session and potential topics you would like to hear more about and participate in as we move forward. I look forward to reading your comments!
If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email firstname.lastname@example.org.
Tags: #smtraining, B2B, B2C, Cisco, ciscosmt, education, Executives, information-sharing, learning, mentoring, social, social learning, social media, social media strategies, social networking, thought leadership, training, ustream
Navigating social media can be an intimidating challenge for many people, but particularly for company executives who may not be naturally inclined to communicate using social channels or have the time to learn how to use them.
Sheila Jordan, Cisco Senior Vice President, IT Communications and Collaboration
My own experience with social media has evolved – initially by watching my teenage children use it to communicate, share photos, and catch up on the big news event of the day – and by watching others. For me, I find it easier to separately my personal and work life by using Facebook solely for family and friends, and Twitter and blogging for business topics.
Twitter is a fantastic way to reach a very broad audience. There are now four generations of people in the workforce and Twitter is a channel they all use!
And I really enjoy blogging because it allows me to express my opinions and points of view on IT topics that are top of mind with CIOs and IT leaders. I do many, many customer executive briefings and get input directly from customers and learn what’s most of interest and important to them. I use that information as an opportunity to express my and Cisco’s point of view on a variety of IT topics – collaboration, mobility, cloud and social.
So for those of you who need some encouragement, here are my top 10 tips for executive social media:
- Be relevant – be timely. It’s most important to get your point across while the topic is hot – if you tinker endlessly with your message, you’ll have missed the moment.
- Be provocative – use analytics and data points to back up your theories. Don’t be afraid to express your point of view.
- Use social media as a channel to message your organization and teams’ work and as a form of recognition. Colleagues will enjoy following you so use this channel as a way to express your appreciation!
- Show thought leadership (provide value)
- Use as an ongoing opportunity to connect with others – your peers, influencers and colleagues inside and outside your company
Let’s Chat! #CiscoSMT Social Media Training Series:
Executive View on Social Media Experiences
- Listen to feedback and responses – have you resonated with your audience? This is a way to instantly get feedback. And don’t worry about responding to each and every comment; not everyone expects you to reply and when you do they are pleasantly surprised!
- Don’t spam. Enough said.
- Personalize your social media – offer insights to how you think. Be authentic and human. If you’re asked to re-tweet a company message, be sure it reflects your own thinking.
- Don’t be afraid to be an expert!
- Have fun. Go for it – it’s a new medium and we are all still learning; don’t be shy!
How are your executives using social media? And do you have other tips you would recommend in addition to the 10 listed above? For more executive insights regarding social media, check out the Let’s Chat! #ciscosmt Social Media Training Series executive panel we participated in on April 3rd.
Happy Collaborating…the social way!
Tags: #smtraining, B2B, B2C, Cisco, education, Executives, information-sharing, learning, mentoring, social, social learning, social media, social media strategies, social networking, thought leadership, training, ustream