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Cisco Partner Ecosystem in the Midmarket

November 13, 2014 at 7:30 am PST

When you hear the name Cisco, what comes to mind? A pretty safe bet is that you think “enterprise networking leader.” Of course, we want you to always think of us in those terms, because it’s true. However, I wanted to be sure our partners that operate in the midmarket space are recognized, because you are vital to the Cisco Partner Ecosystem.

It’s not just “big business” that powers the economic engine globally, and that is especially true here in North America. The midmarket space has increasing IT demands and even more limited resources than their enterprise siblings. Business is business, and those midsize companies are looking to grow their customer base, hire the best employees and simultaneously reduce their IT costs. Integrating solutions that provide those outcomes to the midmarket is where Cisco partners have enormous opportunities.

We aim to back you up on those opportunities and make sure you have everything you need at your disposal for success in this space. In fact, we have a wealth of information for our partners in the midmarket space in our Midsize Business Solutions area for partners. Read More »

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Cisco Partner Weekly Rewind – October 10, 2014

October 10, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

The new WebEx was unveiled this week and Richard McLeod talked to us about giving your customers one conferencing experience. Richard covered what’s new in WebEx and provided some insight and a link to Rowan Trollope’s blog as well.

There are some fantastic new features in WebEx, and that ultimately means there are some really cool things your customers can now access. Be sure to check out the blogs on the latest WebEx and let us know what you think about these changes.

In addition, we saw a great deal of coverage on the new WebEx this week, including:

Mega Mentor: The power to get the most from others

Sherri Liebo wrapped up her Marketing Velocity series on the various marketing superheroes that are vital to your marketing success. This final feature was all about Mega Mentor.  If you are interested in seeing more series such as this one, please let Sherri know via the comments section!

In case you missed our coverage from a few weeks back, Sherri Liebo was also picked as a Top 50 Midmarket IT Vendor Executive for 2014. As a result, there is more in-depth coverage from The Channel Company Associate Editor Alicia Stein in this recent article on Sherri. Read More »

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Mega Mentor: The power to get the most from others

October 9, 2014 at 7:30 am PST

Well I’m wrapping up my series on marketing superpowers, and to finish up, we will take a look at Mega Mentor! I’ve worked hard to keep you up-to-date on each of our superheroes, but if you’ve missed any of them so far, here is what we’ve covered:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Now let’s get up to speed on Mega Mentor!

In looking at our final superhero, Mega Mentor, we see that to “be what’s next” requires you to build a team of experts in order to reach your customers effectively. Imagine that Mega Mentor is the leader driving the superhero team to tackle all of the marketing superhero problems out there! Getting the most from others is what Mega Mentor does, and that results in an unstoppable team. Read More »

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Data Man: The power to turn piles of data in competitive insight

September 17, 2014 at 7:30 am PST

In my continuing series on marketing superpowers, we’re now ready to tackle Data Man! Of course you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience. Here is what we’ve covered so far, and what is yet to come:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Now let’s get up to speed on Data Man!

Are you ready to “be what’s next?” One way to ensure you are what’s next is to have the information you need to identify market opportunity. It’s not just enough to have the data though, you must be able to analyze it properly, and that is where Data Man fits into your organization.   Read More »

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Super Voice: The power to reach millions at the same time

August 6, 2014 at 9:58 am PST

You’ve already seen what I had to say about Wonder Vision and The Alchemist. Up next is Super Voice! As I continue my series on marketing superpowers, you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience. Here is what we’ve covered so far, and what is yet to come:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Let’s have a look at Super Voice!

Cutting through the clutter to tell a relevant story is no easy feat for anyone. That’s why we need to develop a Super Voice. Read More »

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