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Cisco Partner Weekly Rewind – July 11, 2014

July 11, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

We had several guests on the Channels Blog this week, including Sherri Liebo. Sherri was back with the next post in her blog series on the Superheroes of Marketing.

This week focused on The Alchemist. Being able to blend the art of relevant storytelling with the science of planning, precise delivery and measurement makes The Alchemist capable of dramatically improving revenue generation marketing by giving you a closed loop that drives sales qualified leads and also measures how those leads perform. The Alchemist then takes those metrics and makes the next marketing mix even more effective.

Be sure to check out Sherri’s blog for and in-depth look at The Alchemist, and give her some feedback in the comments section, or via twitter (@sherriliebo). Read More »

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The Alchemist: The power to blend art with science in a way no one can ignore

July 10, 2014 at 7:30 am PST

In continuing my blog series from Marketing Velocity 2014, I am spending the next few months talking individually about the five superheroes we introduced in Chicago this year:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

Next up, The Alchemist!

Marketing super powers like those possessed by The Alchemist are required to keep up in our industry. With the ability to “blend art and science” you can define your strategy and objectives by aligning organizational goals and positioning your brand to aid in new customer acquisition, gain new market share and tie in directly with the revenue generation marketing goals I defined in my previous blog series. Read More »

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Cisco Partner Weekly Rewind – June 13, 2014

June 13, 2014 at 9:04 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

It’s always great to hear from Sherri Liebo and she dropped by the Channels Blog this week with the latest in her Marketing Superhero series. Remember the superheroes introduced at this year’s Marketing Velocity event in Chicago? Well this week, Sherri focused on the Wonder Vision ability.

She also took a look at how the Wonder Vision ability, which lets you “see what no one yet can see” allows for insight into areas such as the $4.6 trillion opportunity in Internet of Everything (IoE) in the public sector.

Be sure to check out Sherri’s latest blog and join the conversation on Wonder Vision and IoE. Read More »

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Wonder Vision: The Power to See What No One Yet Can See

June 11, 2014 at 7:30 am PST

As I mentioned at the end of Marketing Velocity 2014, I am starting a fun blog series based on the marketing superheroes introduced at the event in Chicago. I will spend the next few months talking individually about the five superheroes we introduced at Cisco Marketing Velocity:

  • Wonder Vision – The power to see what no one yet can see
  • Alchemist – The power to blend art with science in a way no one can ignore
  • Super Voice – The power to reach millions at the same time
  • Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
  • Mega Mentor – The power to get the most from others

First off this week, Wonder Vision!

“Business as usual” is no more, and marketing super powers such as Wonder Vision are needed to keep pace with the unprecedented change in our industry.  Read More »

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Cisco Partner Weekly Rewind – June 6, 2014

June 6, 2014 at 7:30 am PST

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

Arjun Lahiri was back this week with some updated information on the Cisco Cloud and Managed Services Portfolio (CMSP). There are now six new Cisco Powered services offered as part of CMSP, and each new service has some distinct partner benefits.

Be sure to check out Arjun’s blog for information on the new Cisco Powered services and give him direct feedback in the comments section.

How Can DevNet Help You?

If you missed it, Susie Wee posted an informative blog this week about the new Cisco developer program, DevNet. If you haven’t heard about it yet, DevNet helps software developers build applications based on Cisco products. These apps can help manage Cisco networks or create entirely new solutions for customers.

Be sure to read Susie’s blog and offer up your feedback! Read More »

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