But before you set off on your quest, take note. Making social media part of a larger effort, such as a specific company initiative, ensures greater success. In fact, if you tie social media into all of the moving parts of your company’s business strategy, then it has a much better chance of resonating with your audience.
In the third session of the webinar series—Creating an Integrated Campaign—I discussed this very issue, sharing the benefits of using an integrated rather than siloed approach. I also gave examples of how Cisco has integrated social media into its campaign strategy and recommended best practices for creating an integrated social media campaign.
Still want to email your messages and call it a day? Read More »
You’ve often heard me say that Cisco partners need to continue to evolve their businesses to stay competitive and be successful. As the trend for delivering technology as a service continues, now more than ever partners must evolve their business to support the demand for new consumption models, like cloud and managed services. And in order to support our partner’s evolution, Cisco is evolving our Partner Program with the availability of the new Master Cloud Builder Specialization.
As I announced at Partner Summit back in April, this new specialization brings together the data center architecture specialization, Cloud Builder designation and adds competencies to deliver solutions like Vblock, Flexpod, and VXI. Think of the new Master Cloud Builder specialization as the customer’s “one-stop shop” for the highest level of competencies for data center and cloud.
No matter which analyst report you read, the market opportunity for both private and public cloud infrastructure will be billions of dollars over the next several years. The Master Cloud Builder Specialization allows partners to differentiate even further to help capture a greater share of the rapidly growing cloud market.
Partners have a choice in the role they want to play in cloud (Builder, Provider, Reseller) and the level of investment they want to make. Cisco is committed to continuing to invest in the success of our partners, to help you optimize your business value and see the greatest return on your investment in Cisco.
Along with the availability of the new master specialization, Cisco is launching the Cisco Cloud Partner Marketplace. Created based on your feedback, this tool gives partners a place to market and promote their Cisco cloud-based solutions and services.
I encourage you to learn more about the new Master Cloud Builder Specialization and the Cisco Cloud Partner Marketplace and I look forward to our continued journey together in this ever-changing marketplace.
Find out what some of our partners had to say about the Master Cloud Builder Specialization.
The worldwide cloud services market will likely surpass US$109 billion in 2012. What’s more, the cloud services market is a high-growth sector within the overall IT marketplace, a recent Gartner report says. No shock there!
So what are you doing to take advantage of this shift? Cisco is here to help you create demand for your services and market them, too.
Last year, Cisco introduced the Cloud Partner Program. Today, the program has 133 approved Cloud Builders and 46 approved Cloud Providers. Collectively, the 46 Cloud Providers are offering more than 50 Cisco Powered Cloud Services to the market.
Today we’re taking the next step along that path and introducing a Master Cloud Builder Specialization that rewards channel partners who have proven capabilities to build and deploy cloud-ready integrated infrastructures using Cisco solutions and our partner cloud offerings across storage, virtualization, cloud management, and virtual desktop.
Essentially, Cisco is elevating the Cloud Builder role from a designation to a full-blown Master Cloud specialization. (After September 19, 2012, Cisco will no longer accept new enrollments or applications for the Cloud Builder or Cloud Infrastructure designations.)
The new Master Cloud Specialization comes with differentiated branding and incremental financial incentives, too. With this new specialization partners can create competitive differentiation and facilitate a new generation of IT and cloud services. We talked to Susheel Chitre who is the Director of Cloud and OEM Business Development at Cisco, and he told us some more ways that Cisco is helping partners help themselves and customers.
“We help partners differentiate services and offer support to help you build and sell unique solutions to customers so they can select the right cloud model and solution for their networks,” he said.
We’re not only helping you differentiate and build new services, we’re giving you new tools to help you market your solutions directly from Cisco’s web site. How’s that? Keep reading. Read More »
Last week in Dallas I had the opportunity to attend “XChange 2012” an event that brings together a number of industry experts and solutions providers for a dialog around the changes happening in the industry and a great opportunity to network.
Each year at this event UBM Channel presents the ARC Awards, short for Annual Report Card, which gives partners the opportunity to rate their vendors in a number of categories.
I’m proud to say that Cisco took home 16 ARC Awards capped off by five overall awards including Enterprise Networking Infrastructure, Network Security Appliance and SMB Networking Hardware. We won the overall in Unified Communications for the ninth consecutive year and finally, took home the top prize for Midrange Servers, beating IBM and HP in our first year competing in this category.
Not only is this the first time in Cisco’s history we’ve won all of the categories we entered, Cisco is the only vendor to have won this many categories at the event. These awards are thanks to you, our partners, and I had a chance to talk to some of the partners who attended the event. Here’s what they had to say.
Today, I’d like to thank an old friend and welcome back a familiar face.
Jim Sherriff, the leader of the Americas Partner Organization and previously the US and Canada Partner Organization for the past two years, has accepted a new role working with Rob Lloyd on the Worldwide Sales Operations team.
Among other responsibilities, Jim will lead our global efforts to bring greater capabilities and efficiency to our sales process by assuming sales leadership for ACT (Accelerated Cisco Transformation). ACT is Cisco’s multi-year program to fuel growth by enhancing our operating model, ensuring world-class execution, efficiency, and ease of doing business. Jim will report directly to Rob Lloyd.
The Americas Partner Organization has made great strides in driving partner profitability under Jim’s direction through three key areas of focus: enabling partners to capture new markets faster, increasing customer segment impact, and driving improved operational efficiency.
Jim and his team initiated and led the “the 1% solution,” a series of initiatives to improve operational efficiency with early successes including the Audit Certification team that helps partners reduce the cost of re-certification, and introduction of The SELL (Sales Enablement Learning Lifecycle), a valuable resource for our partners to help them on-board and develop their sales professionals.
I’d like to thank him for his exceptional leadership and many contributions. He will be a great advocate for The Americas sales organization in his new role.
With Jim’s move to Worldwide Operations, I’m pleased to announce Wendy Bahr as our new SVP, Americas Partner Organization.