Before we could write, film videos, watch TV, or tweet, stories served as the way to share information and convey data.
But even in the digital age with information coming at us from every angle every second, it’s the power of stories that compel us to buy, that make our customers trust us, and it’s how the best marketers convey information.
Cisco’s new Built for the Network campaign is helping us to reach out to customers through videos and success stories that we’re currently rolling out via television, print, digital, mobile and social media. These stories showcase the power of Cisco and its partners and we want to ensure that you have the tools to spread the word, through this and your own campaigns. I would also like you to participate and will show you how.
First, watch the most recently launched commercial.
Keep reading for details on how to participate in the campaign and reach more customers. (It could be your business featured in an upcoming commercial or video.)
Have you heard the news? 3D versions of the Star Warsmovies will begin rolling out in 2012. I know some sci-fi geeks…ah, friends…who can hardly wait.
Me, I prefer Force 3. I like to think of them as the living, breathing version of Star Wars. No Darth Vaders, no jittery C-3POs, but plenty of Luke Skywalkers—regular “heroes” intent on designing technology solutions with a relentless focus on meeting their customers’ business needs.
But what really grabs my attention in their video below is that Force 3 gets it, they truly do. As a thriving Cisco Master Partner, pushing products isn’t on their intergalactic radar— it’s not even within low-earth orbit.
So if it’s not selling gear, what’s Force 3’s strategy for success? Read More »
Are your customers asking for a network with poor performance, inadequate security, lack of application visibility, and complex management? Probably not. More likely they ask for a network that’s efficient, easy to set up, and doesn’t take up too much space in the closet.
Just consider this hypothetical customer situation…
Your customer’s branch office has 150 employees, 45-Mbps WAN bandwidth, an IP voice system, and WAN acceleration to optimize the connection to the head office. The office also has custom applications it runs on a small server. Here’s your riddle: what vendor’s solution can you deploy that would support your customer’s needs and offer:
50% fewer devices
43% fewer capital expenditures
57% fewer OpEx over 5 years
49% less overall cost over 5 years
Find out the answer and read our white paper with all the details. Read More »
Dodging downed power lines isn’t fun. But building a self-healing, reliable smart grid to help eliminate costly downed power lines is. And it just got easier to build your business in the utilities sector with our newly expanded Connected Grid portfolio of solutions and services.
This “whole offer” pumps up Cisco’s relevancy in this market segment—and, more importantly, puts our partners at the forefront of this important transition.
With the Connected Grid portfolio, you can offer customers the end-to-end intelligence they need to update the world’s electrical grids. And the entire process begins with the all-inclusive blueprint known as the Cisco GridBlocks Architecture.
This brand-new architecture provides a forward-looking view of integrating the electrical grid, as well as specific network deployment guidance. It also includes a framework to help with the design and deployment of comprehensive grid management and security solutions.
So don’t think this innovative, multi-service communications platform—the utility industry’s first—is reserved solely for partners already working with customers in this space. It provides an excellent opportunity for partners who want to generate new sources of revenue.
Last week I wrote about 8 new year’s resolutions Cisco is making to partners. And if you’ve ever set a resolution and successfully achieved it, you know that having a trusted friend there to help track your progress or call when you need support is key to keeping those resolutions.
Consider Cisco your trusted friend to help make and keep those resolutions with two programs to ensure you achieve success in 2012: Steps to Success and Partner Practice Builder. Both are free resources that are available to all Cisco Registered partners. Oh, did I say they’re free?
These two programs help you optimize, support, plan, and develop strategies for success and profitability in 2012. Here’s how these tools work: Read More »