Editor’s Note: This is the first part of a four-part series featuring an in-depth overview of Infosec’s (Information Security) Unified Security Metrics Program. In this first installment, we discuss the value of security metrics at Cisco.
What does the film Moneyball have in common with security metrics? Turns out—plenty. In Moneyball, the storyline focuses on the Oakland A’s baseball team’s quest to assemble and field a competitive team. Fiscally constrained, their general manager uses a new approach towards scouting, analyzing and securing players through the use of metrics.
The general manager’s hypothesis was that player performance statistics, such as stolen bases and runs batted in (RBIs) focus on speed and contact. But other metrics, such as on-base percentage and slugging percentage have a greater influence on the team’s main goal—scoring runs and winning games.
Skeptics scoffed at the data’s reliability as a consistent performance indicator but, much to everyone’s surprise, the data held its own and the A’s became a viable competitor. By keeping their eyes squarely focused on the real problem—protecting and safeguarding their franchise’s future—the A’s used simple, meaningful metrics to manage risk, guide their operating and decision-making practices, and strengthen their brand. Read More »
(I pulled this list together with the help of my colleague Martin Chorich. Or maybe it was the other way around. )
Every year, publications ranging from supermarket tabloids to serious academic journals issue forecasts for the coming year. Those with foresight hold on to these articles and read them again the following December for a good laugh, as we all know how accurate they can be. With that in mind, and following a long week of staring into a well and inhaling the fumes, we offer the following unofficial 2014 guide to trends for cyber security practitioners. These should not be construed in any way as representing Cisco expectations of future market or business conditions. As for their true value, this article and about $4.50 will get you a double mocha latté at a national coffee chain.
1. Changes in the Global Framework Governing the Internet – It is no secret that government policies around the world have had trouble keeping pace with the cultural and economic changes enabled by the Internet. At the same time, the Internet would not be the juggernaut it is without its borderless and unregulated nature. The Internet has developed around a multi-stakeholder model led by the Internet Corporation for Assigned Names and Numbers (ICANN). In recent years, some stakeholders have called for a more government-centric model of Internet governance. In 2014, this conversation will intensify. Debate topics will include whether governance of the Internet should change, and what sort of new governing bodies might find consensus, as stakeholders consider the risks of Internet balkanization and the potential stifling effects of mounting regulatory requirements.
Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, shared his insights through the monthly #Ciscosmt Series Twitter chat. Below is a transcript of the interesting conversation as well as a few key takeaways.
Social Media Measurement #Ciscosmt Twitter Chat
I think this is a great start to the ongoing conversation we’ll explore further as we move forward. As it evolves, it provides more and more critical data points for business impact. I’m interested to hear how you are using social media measurement to benefit your business and also what types of metrics are most important to you.
Social media measurement is a key element in showing business value…social media benefits are no longer taken at face value. Businesses must align metrics to overall goals and benchmark along the way.
Metrics will vary from company to company based on individual goals. However, some basic types of data to measure includes: cost and/or support savings, revenue, influencers, share of voice, engagement, and crowdsourcing.
Social media measurement can be implemented even on limited budgets. Use tools like Google Analytics, individual social channels, or other resources to gather data and make informed decisions.
Pilot and test social media strategies on an ongoing basis and create measurement benchmarks throughout the initiatives to ensure efforts are maximized.
Quantity is an important part of the social media measurement equation. However, “quality” is an even more crucial element to consider. Take time to look deeper into the metrics to understand the types of engagement, influencers, or other data points that can be retrieved.
Measurement can and should be implemented across the organization when it comes to social media. HR, sales, support, marketing, and other areas can benefit from strong measurement best practices.
October Twitter Chat
And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, October 24th from 9-10 a.m. PT. More details will follow shortly on this blog and through the @CiscoSocial handle on Twitter. Stay tuned for more details by following the Cisco Digital and Social Blog and the #Ciscosmt hashtag!
Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript
Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving.
September 26th Let’s Chat! #Ciscosmt Twitter Chat
And as social media continues to become more of the way business is conducted, I’ve seen a shift in what experts are focusing on and recommending.
Join me and our special guest, Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, for a #Ciscosmt Twitter chat on Thursday, September 26th from 9-10am PT. As part of our monthly “Let’s Chat! #Ciscosmt Series” chats, Charlie will share his listening, measurement, and monitoring expertise and we will:
Share measurement, listening, and monitoring best practices
Identify metrics to focus on
Explore examples showing social media measurement’s impact on business
Determine how to make sense of all of the data
Review ways to up-level measurement practices in a company
Let’s Chat! #Ciscosmt Series
Let’s make this a really interactive session. Bring your questions for Charlie and share your own insights and examples throughout the chat or even prior to the session. We’re looking forward to your interactions!
For those that might be new participating in aTwitterchat, here are some quick details:
What is a Twitter Chat? Twitter chats are scheduled gatherings of Twitter users to discuss a given topic, using a hashtag to keep track of conversation.
We want it to be an interactive chat, learning from each other. Join in the conversation with your insights and experiences using #Ciscosmt. And also interact with others, re-tweeting, exchanging ideas, and commenting on other points of view.
Questions will be labeled Q1, Q2, Q3. If you are responding to a question, please start your tweet with the corresponding answer number “A1”.