It’s Hard to believe we’re already in February 2014. It seems like just yesterday we were making cloud collaboration predictions for 2013– forecasting that cloud and the demand for interoperability would drive innovation and help businesses harness the power of video.
Well, 2013 saw all of that and more happen in the world of collaboration. And I predict there will be more from the cloud, as well as other smart, cool and exciting video innovations in our (near) future.
Here’s what I predict is on the horizon:
Communications will be ever more visual, so you’ll use video with more people and in more situations – and cloud makes it more accessible.
The 2014 workforce isn’t a sedentary group – it’s mobile, global and social. And people won’t move for jobs anymore–jobs will become more flexible for people. I know. I manage a globally dispersed team and on any given day find myself visiting China and the United States, all from my office in Norway. Adaptive, intuitive and connected video solutions will continue to allow an innovative and collaborative workplace experience that can be accessed anywhere – from the boardroom to the browser. This year, the cloud will continue to empower workers with access to video anytime, anywhere and on any device, including new environments and use cases such as “always on,” real-time collaboration in research labs and lectures in global classrooms.
2014 will be the year that business quality video is expected by consumers during their online business interactions. We’ll see video solutions used extensively in Read More »
Enterprises have made major investments in video endpoints and continue to do so—with good reason. Would you personally want to attend a two-day strategy meeting via iPhone or Skype? I doubt it. There is a place and a time for room-based systems, and our customers not only understand and appreciate that—they invest accordingly.
At the same time, it is important to note that hardware costs have come down, and new pricing models and financing are available too. Bottom line: our customers can video-enable their organizations or their home offices for remote workers, with a desktop system that delivers a high-quality video experience for as little as $25/month. Customers can also deploy larger integrated systems for a more immersive experience for as low as $350/month. These price points bring boardroom video capabilities to a user spectrum across the company.
With all the talk of clouds and services, we see an even bigger opportunity for customers to get more out of their hardware investments. We are modifying our endpoints to work seamlessly with the collaboration devices people choose to use on their personal time. Case in point: Read More »
I talk to customers virtually everyday as part of my job, and even though they thoroughly believe in the operational and transformative benefits of video collaboration, they tell me there’s still more we can do to help simplify the process for implementing video pervasively. So, at Cisco’s Collaboration Summit last week, we unveiled a host of technologies designed to do just that – grease the skids for driving video collaboration everywhere using an intelligent approach that is connected, adaptive and intuitive.
Cisco’s strategy for enabling pervasive video is aligned around three key strategies and, as such, so do our product innovations:
Ask Rowan Trollope, Cisco’s new SVP/GM of collaboration, what industry execs he identifies most with these days and he just might say “those running toy companies”. After all, toymakers can’t build just for buyers (aka parents) or for users (aka kids). These groups tend to define “fun” a little differently, so favor one over the other and your business is headed in the same direction as T-Rex.
The same holds true in Enterprise Collaboration; design solely for “the parents”—the business, IT—you stand a really good chance of totally losing “the kids”— not just Gen Y-ers, though they are a huge force in the business world today, but anyone who is getting work done with colleagues, partners and customers around the globe and around the clock. These are savvy users—even the least technologically inclined spend half the day on pocket-sized supercomputers (smartphones, tablets). They’ve become accustomed to personal tech that is beautiful to look at, simple to use and simply works—right out of the box.
Just like kids have a huge say in what toys parents buy, today’s users have a huge say in what collaboration tools get used to get the job done. With this in mind, Cisco is totally-completely-wholly committed to delivering collaboration tools that appeal to “kids” and “parents” alike. From now on we’ll delight end-users with beautiful, simple products while at the same time delivering the security, scalability and manageability the business and IT demand.
So what did we announce? You can read the full press release here; below is some additional color commentary on my favorite of the newly announced innovations:
No more “let me call you right back.” We’ve all done it: arrived in the office mid-smartphone-discussion and suddenly the desk phone with its oh-so-ergonomically correct speakerphone Read More »