These days it’s pretty rare that my meetings include only the people in the room. I work in a global company and my co-workers are spread out across the world. We work successfully together any time and from wherever we are through video collaboration. Video isn’t just a nice bonus: 87% of remote users feel more connected to their team and process when using videoconferencing, according to a recent GigaOm report.
You have conference rooms. Adding video should be easy. We agree. And that’s a big part of the focus for our latest endpoint products, announced last month.
At Enterprise Connect this week, I will be hosting the session “Use Video Collaboration as a Tool to Become a Trusted Advisor to Your Business.” I will be joined by Jeremy Stubbs, VP of business development from Sabre Holdings, and Matt Benefiel, Chief Court Administrator from the 9th Judicial Circuit Court of Florida. In addition to these panelists, you will hear first hand from two customers about the video collaboration strategies they’ve used to differentiate themselves by strengthening trust relationships.
Using video collaboration to help build trust with colleagues, customers and partners has been my passion for most of the past decade. What better way to make a deep connection than to look at someone in the eyes and say, “I’ve got you covered.” Short of being physically in the room and shaking hands when you say this, high-definition video is today the most effective communications tool to impart this message.
The set of technologies we’re introducing this week is all about making video collaboration so compelling that trust and confidence can be easily exchanged – and at every level, not just the corner office. As Rowan Trollope says in a previous post, we’re “reimagining collaboration.” What this means is we’re making video more consumable: easier to use and access, offering the right quality and features for business efficacy, and more affordable so that they can extend to every part of the organization and companies of all sizes. Read More »
It’s Hard to believe we’re already in February 2014. It seems like just yesterday we were making cloud collaboration predictions for 2013– forecasting that cloud and the demand for interoperability would drive innovation and help businesses harness the power of video.
Well, 2013 saw all of that and more happen in the world of collaboration. And I predict there will be more from the cloud, as well as other smart, cool and exciting video innovations in our (near) future.
Here’s what I predict is on the horizon:
Communications will be ever more visual, so you’ll use video with more people and in more situations – and cloud makes it more accessible.
The 2014 workforce isn’t a sedentary group – it’s mobile, global and social. And people won’t move for jobs anymore–jobs will become more flexible for people. I know. I manage a globally dispersed team and on any given day find myself visiting China and the United States, all from my office in Norway. Adaptive, intuitive and connected video solutions will continue to allow an innovative and collaborative workplace experience that can be accessed anywhere – from the boardroom to the browser. This year, the cloud will continue to empower workers with access to video anytime, anywhere and on any device, including new environments and use cases such as “always on,” real-time collaboration in research labs and lectures in global classrooms.
2014 will be the year that business quality video is expected by consumers during their online business interactions. We’ll see video solutions used extensively in Read More »
Enterprises have made major investments in video endpoints and continue to do so—with good reason. Would you personally want to attend a two-day strategy meeting via iPhone or Skype? I doubt it. There is a place and a time for room-based systems, and our customers not only understand and appreciate that—they invest accordingly.
At the same time, it is important to note that hardware costs have come down, and new pricing models and financing are available too. Bottom line: our customers can video-enable their organizations or their home offices for remote workers, with a desktop system that delivers a high-quality video experience for as little as $25/month. Customers can also deploy larger integrated systems for a more immersive experience for as low as $350/month. These price points bring boardroom video capabilities to a user spectrum across the company.
With all the talk of clouds and services, we see an even bigger opportunity for customers to get more out of their hardware investments. We are modifying our endpoints to work seamlessly with the collaboration devices people choose to use on their personal time. Case in point: Read More »
I talk to customers virtually everyday as part of my job, and even though they thoroughly believe in the operational and transformative benefits of video collaboration, they tell me there’s still more we can do to help simplify the process for implementing video pervasively. So, at Cisco’s Collaboration Summit last week, we unveiled a host of technologies designed to do just that – grease the skids for driving video collaboration everywhere using an intelligent approach that is connected, adaptive and intuitive.
Cisco’s strategy for enabling pervasive video is aligned around three key strategies and, as such, so do our product innovations: