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Giving Tuesday Builds a Bridge to Help Those in Need

We have a day for giving thanks. We have three for getting deals. Then, we have #GivingTuesday, a day to donate to the causes that give voice to our values and contribute to a more equitable community for everyone. Cisco is a tech company that understands the power of connections, which is why we’ve developed a program that enables our employees to bridge those gaps in their local communities.

Cisco employees around the world have already raised over $2M for our Be the Bridge Campaign — a giving program that empowers our employees to give to those with uncertain access to life’s necessities — in short, to “Be the Bridge” for those in need. As part of this initiative, we’ve set up partnerships with over 400 organizations that provide not only food, but shelter, water access, nutrition, and emergency care to those most vulnerable, globally and locally. Cisco matches cash donations dollar for dollar, and donations of volunteer time, too.  


Be the Bridge isn’t the only time of year our employees give, and generously. Last year alone, Cisco employees gave a combined $12 million in donations and matched funds, including over 155,000 hours of volunteer time, to the nonprofits and causes of their choice. This year’s Be the Bridge campaign puts an emphasis on supporting local organizations, some of them smaller and in need of amplification, to increase and expand offerings to the people and communities in need of their services.

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Cisco Employees Line Up to Participate in #GivingTuesday

Forget about fighting crowds on Black Friday and maxing out your credit card on Cyber Monday. Join a movement that matters and kick off the giving season with #GivingTuesday on December 3. Just post or tweet about how you give back on any social media channel and use the hashtag #GivingTuesday.

Cisco is proud to be a partner — for the second year — in #GivingTuesday, an online effort to create a national day of giving on the Tuesday following Thanksgiving. We are participating in two ways — by promoting Cisco’s annual Global Hunger Relief Campaign (#CiscoHungerRelief) and by driving volunteerism at several of our sites.

Cisco Chairman and CEO John Chambers sorts food with employee volunteers at the Second Harvest Food Bank of Santa Clara and San Mateo Counties

Cisco Chairman and CEO John Chambers sorts food with employee volunteers at the Second Harvest Food Bank of Santa Clara and San Mateo Counties

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Cisco’s Global Hunger Relief Campaign Exemplifies “Giving Tuesday”

Cisco is proud to be a partner in Giving Tuesday, a campaign to create a national day of giving at the start of the annual holiday season.

We are celebrating Giving Tuesday by:

1. Promoting Cisco’s signature employee giving initiative, the Global Hunger Relief Campaign. Our goal: contribute $1.25 million in employee donations to hunger relief agencies globally and 12,500 volunteer hours by December 31, 2012. Cisco employee donations to the Campaign are matched twice – once by the Cisco Foundation and once by Cisco Chairman Emeritus John Morgridge – multiplying their impact.

2. Volunteering at several Cisco locations. In Lawrenceville, Georgia, Cisco employees will pack meal boxes for the underserved in Gwinnett County in partnership with Gwinnett Technical College. In Research Triangle Park, North Carolina, Cisco employees will sort food at the Food Bank of Central and Eastern North Carolina. In Richardson, Texas, Cisco employees will volunteer in the food pantry at The Network, providing much-needed groceries for the nonprofit organization’s clients. And, Cisco headquarters in San Jose, California will partner with Stop Hunger Now to pack meals for distribution to hungry children around the world.

Employees from Cisco’s Research Triangle Park office volunteer at a Food Bank of Central and Eastern North Carolina on Giving Tuesday 2012.

3. Donating meals to the World Food Programme (WFP) through its How Do You Give Facebook campaign. For every comment someone makes on Facebook, Cisco will contribute $1 – enough for WFP to provide 4 meals to people facing hunger.

Here’s how YOU can be part of Giving Tuesday:

  • Follow #GivingTuesday on Twitter

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A Charitable Alternative to Black Friday

Black Friday. This shopping day has become as synonymous with Thanksgiving as turkey, pumpkin pie, and football. In 2011, U.S. consumers spent $52 billion while shopping during Thanksgiving weekend.

But not everyone in the United States can enjoy the trappings of Thanksgiving, much less Black Friday.

According to the U.S. Census Bureau, in 2011 48.5 million Americans were living below the poverty level — about 16 percent of the population. Many of these people rely on charitable organizations to feed their families — not just at Thanksgiving, but year-round.

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