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Enabling Open, Agile, Application Centric Networks With Cisco Evolved Services Platform

Service provider customers expect more.   The pace of change around us is not just constant but continuing to accelerate.   To stay competitive with the nimble new players in the market, service providers need to change how they engage all of their end customers.   Not exactly an easy challenge to overcome, but rapid and successful business transformation will put operators right in the middle of a world of new opportunities to capture customer mindshare.  Exciting times are ahead!

So, what will it take for service providers to save money on their current service offerings, enabling them to invest and expand their businesses?   Positive outcomes are made possible by an open, agile, and application centric approach, combining emerging Software-Defined Network (SDN), Network Functions Virtualization (NFV), and Open API technologies …  not just to the network… but to all of their business processes.

Faster creation of personalized services that are easy to consume is enabled by the Cisco Evolved Services Platform (ESP), automating and provisioning new services in real-time at web speed.   End customers can Read More »

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Good News Keep Coming on the Mobility Front

Recently I shared with you an ACG Research report which shows Cisco leading in Mobile IP Infrastructure and gaining market share.

Now step with me into the future for a moment and picture this.

2018 -- nearly 21 billion globally networked devices and connections are live, 7.3 billion M2M are online, four billion global Internet users are connected, and IP video  represents 79 percent of all Internet traffic. According to a recent Cisco Visual Networking Index study, this is a mere glimpse of the future. And who is at the heart of enabling all of this? You’re right, mobile service providers.

The next thing you will want to know is what puts them in this sweet spot. Capturing  the opportunities afforded by everything going mobile is not easy. Yet service providers alerted at this high-stakes business promise of the future are racing to set themselves up with the means to leverage it. They are employing an architectural approach to their networks that will allow them a couple of things; apply Read More »

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Cisco Evolved Programmable Network: Virtualized Services in an EPN World

June 27, 2014 at 12:21 pm PST

nehibBy Greg Nehib, Senior Marketing Manager, Cisco

Part 2 – Virtualized Services in an EPN World?

In part one of this series Gina covered the basic definition of an Evolved Programmable Network or EPN and its linkage to the Cisco Evolved Services Platform (ESP).   Figure 1 offers a quick visual recap.

Figure 1:  Cisco’s Open Network Strategy

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And here’s a link to part one of this blog series if you need to play catch up.

In this segment we Read More »

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Join Cisco at the Light Reading Big Telecom Event in Chicago

June 13, 2014 at 12:19 pm PST

dawoodWritten by Sultan Dawood, Marketing Manager

As SDN and NFV continue to be top of mind technologies for service providers, Light Reading is launching its first Big Telecom Event focused on bridging the gap in the telecom industry between technology know how and business acumen. In partnership with the Open Networking Forum (ONF), this event will comprises a conference with show floor demonstrations of networking technologies and applications that deliver real insight and tangible value to attendees. The BIG Telecom Event (BTE) will be a single big-tent event that aggregates all the hottest areas across our industry – including SDN/NFV and the carrier cloud, Ethernet, telco data centers, service orchestration, packet-optical transport, mobile backhaul, mobile network security, 4G/small cells, service provider IT, content management, and business services.

The event will be held in Chicago next week, June 17-18, 2014. Cisco will be Read More »

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My Journey through Cisco Live 2014: Premium Mobile Broadband Services Catch it All!

It seems as if Mobile World Congress just happened yesterday.  And on top of that, more recently, we just wrapped up Cisco Live at the end of May in San Francisco. This is the first time I attended and supported this great event with my team members Archana Goyal, Technical Marketing Engineer in MITG and Brian Walsh, Senior Marketing Manager in SP Mobility Marketing. We did not exactly know what to expect really before attending the event.  All we knew was based on the experience of our team members from the last two years at Cisco Live.  Their experiences indicated that there were not many service providers coming to this event, actually close to zero.

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Above: Me (right) with Brian (left) and Archana at the Cisco Live US 2014 Service Provider booth

But at the end, it all turned out to be a great experience for us, starting from deciding the key story we wanted to tell to getting the demo completed for supporting the mobility story; especially, on the great team work we have exemplified within our team and among a much larger team. The fact that a number of Service Provider customers visited the Mobility booth was a great experience. If you ask us whether we want to do this again next year for Cisco Live, the answer is a resounding YES.

To make our story also appealing to Enterprise customers and nicely integrating with the main theme of IoT and Evolved Services Platform (ESP) at Cisco Live, we’ve decided to use Premium Mobile Broadband (PMB) service for Read More »

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