A few years ago at Mobile World Congress (well more than a few, perhaps…), I was speaking with the CTO of a top tier Mobile Operator about a newly emerging technology called IMS. It seemed that every vendor was promising how IMS was going to change the world. This very wise CTO stated that he needs to see a tangible benefit or value from a new technology to be interested. “I will only buy a new technology if you can show me how it can (a) do something I cannot do today, or (b) improve the way I am doing something today. I will not buy technology for the sake of technology.” This simple axiom is a great lens to look through as one views all new technologies – and that is certainly the case for the current industry discussion around Virtualization – or more accurately from Cisco’s perspective on the topic, Virtualization and Orchestration.
But instead of joining in with the multitudes talking about the wonders of the technology, arguing around technical specs or nomenclature, the lesson from the CTO instead guides me to talk about what it can do for the service provider business.
That’s why our announcement today of the Cisco Evolved Services Platform has a decidedly business bent. Yes, it is a Read More »
Tags: 21st century learning environment, cisco quantum, cloud dvr, esp, evolved services platform, mobile cloud, Service Provider, videoscape, virtualization
With all the talk around virtualization in our industry, it’s easy to get a bit confused. Between our industry’s love of acronyms and passionate evangelism of technological specs, it can be far too difficult at times to determine what’s really important, what is real, and what is just talk. Our announcement of the Cisco Evolved Services Platform today is meant to address these very points. It represents the progress we’ve made on our provider virtualization strategy and, unlike many others in the industry, orients the talk of virtualization around real business benefits and customer deployments.
The Evolved Services Platform represents a fundamental shift in the way service provider networks will be built. It not only has the industry’s broadest, most comprehensive range of virtualized functions, but it also orchestrates them to create, automate and provision services in real time, across compute, storage and network functions across the entire architecture. As the middle layer of the Cisco ONE SP architecture which works in conjunction with the infrastructure layer – the Evolved Programmable Network which we announced in September – the ESP ensures the right type of experience for subscribers regardless of how or where they connect to the network. And it does this while also delivering both significant operational cost savings and the ability to more easily and quickly pursue new revenue generating opportunities. In essence, the ESP does the equivalent for a service provider business as a retail storefront, factory, and tool kit would do for a manufacturer. It allows them to “manufacture” network experiences quickly, efficiently, and in a customized manner.
Those experiences can be many and span the entire provider’s existing services portfolio, plus an ever increasing array of new services that are now or will be possible in Internet of Everything. But to help keep the business orientation of this announcement, we’re announcing the first two service modules, complete with business models that can help quantify the benefits to the providers that are interested in or already deploying them: Read More »
Tags: Cisco ONE, cloud, epn, evolved programmable network, evolved services platform, mobility, Service Provider, video, virtualization, virtualized