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Giving to Cisco’s Be the Bridge Campaign through Book Sales

I love working at Cisco.

It’s a company that cares deeply about its customers and its employees, and most importantly, cares about giving back to the community. I’m proud to be part of an organization that has helped raise more than $40 million and deliver nearly 160 million meals over the past 15 years as part of its Global Hunger Relief efforts.

When I was considering giving a portion of my latest book’s profits to charity, I stumbled across a post about Cisco’s Be the Bridge campaign. This is Cisco’s latest employee giving initiative, which supports more than 400 nonprofits and non-governmental organizations (NGOs) worldwide through employee donations, volunteerism, and matching from the Cisco Foundation.

I was pleased to find out that Cisco would match my donation, dollar for dollar. This means that I can easily double the total amount I can donate to charity, all because I’m a Cisco employee. How cool is that? So, I decided to donate the profits of my latest book through Cisco’s Be the Bridge campaign (for all sales from December 14 to December 18, 2015). Read More »

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Be the Bridge, Change a Life

Every day, we have the opportunity to make the world a better a place. Here at Cisco, we take that opportunity to heart and find ways to multiply the impact we can make. For the past 15 years, Cisco has helped raise more than $40 million and deliver nearly 160 million meals as part of its global hunger relief efforts. This year, we created a new employee giving program that empowers employees to provide direct aid to those with uncertain access to life’s necessities—to “Be the Bridge” for those in need.

As part of this more expansive initiative, we’ve set up partnerships with more than 400 nonprofit organizations in 99 cities and 33 countries around the world that provide not only food, but shelter, water access, nutrition, and emergency care to those most vulnerable, globally and locally. Employees can give to global organizations such as Doctors without Borders, Habitat for Humanity, Water for People, Red Cross International, or CARE; or give to a homeless shelter, food kitchen, or emergency care organization in their local communities, just to name a few. And Cisco is matching any donation of US$50 up to US$10,000 to double the impact.

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Giving Tuesday Builds a Bridge to Help Those in Need

We have a day for giving thanks. We have three for getting deals. Then, we have #GivingTuesday, a day to donate to the causes that give voice to our values and contribute to a more equitable community for everyone. Cisco is a tech company that understands the power of connections, which is why we’ve developed a program that enables our employees to bridge those gaps in their local communities.

Cisco employees around the world have already raised over $2M for our Be the Bridge Campaign — a giving program that empowers our employees to give to those with uncertain access to life’s necessities — in short, to “Be the Bridge” for those in need. As part of this initiative, we’ve set up partnerships with over 400 organizations that provide not only food, but shelter, water access, nutrition, and emergency care to those most vulnerable, globally and locally. Cisco matches cash donations dollar for dollar, and donations of volunteer time, too.  

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Be the Bridge isn’t the only time of year our employees give, and generously. Last year alone, Cisco employees gave a combined $12 million in donations and matched funds, including over 155,000 hours of volunteer time, to the nonprofits and causes of their choice. This year’s Be the Bridge campaign puts an emphasis on supporting local organizations, some of them smaller and in need of amplification, to increase and expand offerings to the people and communities in need of their services.

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Cisco’s Be the Bridge Campaign Empowers Employees to Change the World

For the past 15 years, Cisco’s helped raise more than $40 million and deliver nearly 160 million meals as part of its global hunger relief efforts. We’ve changed millions of lives, and now, we’re expanding our impact beyond the global hunger crisis. Every day, a lack of shelter, access to clean water, and malnutrition cripple underserved communities. Things we take for granted, like the roof over our heads or a simple bottle of water, are a luxury to millions of underserved people around the world. Fortunately, you and I can make a difference, starting today.

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As part of Cisco’s new Be the Bridge campaign, employees can support social issues that are important to them or their communities. The campaign, which launched earlier this week, empowers employees to “Be the Bridge” for those in need by providing direct aid to people with uncertain access to life’s necessities. Between now and December 18, Cisco will match employee donations of US$50 or more to over 400 eligible non-profit organizations in 15 different regions around the world.

To kick off the campaign, Cisco campuses in San Jose, India, Texas, and North Carolina hosted volunteer events, where hundreds of employees came together in a collective effort to “Be the Bridge” and create social change.

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A Successful CSR Program Depends on Employee Engagement

This week, SmartRecruiters recognized Cisco as having one of the top 10 corporate social responsibility (CSR) programs in the United States.

In her assessment of Cisco’s CSR programs, SmartRecruiters blogger Lexie Forman-Ortiz acknowledged one of its key components: our employees.

Global hunger relief at CiscoA Cisco employee plants vegetables that will ultimately help feed people across northwest Massachusetts

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