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Six “Must-Do”s for Successful Ecosystem Marketing

Everyone is talking about it.  It’s not channel marketing, it’s not alliance marketing, it’s not product marketing.  It’s ecosystem marketing.  So what’s all the hype?

First, let’s talk about what the term “partner ecosystem” means.  A partner ecosystem is not just a list of partners.  It’s a portfolio of partners who are selected because of the value they add from one or more of these perspectives: technology, integration, influence, go-to-market, or market access. But it’s not just about Cisco, it’s about our partners and what they can gain from the relationship. It could be access to Cisco technology, association to the Cisco brand, or even access to the large sales force entrenched in IT organizations across the globe.

Ecosystem marketing seeks a difficult balance between touting the virtues of the whole ecosystem and showing the value of individual partner relationships. It’s a tightrope and often somebody feels slighted if you are not careful in your approach.

So, how do you get started and what makes for successful ecosystem marketing? Read More »

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Cisco Partner Summit 2014: Bruce Klein on the Cisco Partner Ecosystem

April 2, 2014 at 7:30 am PST

I can’t believe just one week ago, we were right in the middle of Cisco Partner Summit 2014. What a great event! In case you missed any of the information, be sure to check out the day one, day two and day three recaps from last week.

We have additional coverage of Cisco Partner Summit 2014 coming this week, with more executive interviews and a final recap on Friday, April 4.

Bruce Klein, Senior Vice President, Worldwide Partner Organization took time out for an interview right after wrapping up Cisco Partner Summit last week. He sat down with the Cisco Social Media Team and gave us his thoughts on the event, the Cisco Partner Ecosystem and key partner takeaways.

It is always great to speak with Bruce and I hope you found this interview helpful. We will have more coverage on Cisco Partner Summit tomorrow, so let’s keep the conversation going. As always, let me know how we are doing in the comments section below.

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Increasing Demand for Higher Location Data Resolution

Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.

With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.

In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data.  In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:

-       Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data

-       Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.

At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.

Step 1: Increasing Data Resolution Read More »

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Broadband Ranking: Why it is Subjective

Howard Baldwin - Photograph

By Howard Baldwin, Contributing Columnist

The place with the best broadband ecosystem is not Silicon Valley or Route 128, the mainstays of technology companies in the United States. But that’s not surprising, given the popularity of e-commerce and cloud computing – it’s Washington State, home of Microsoft and Amazon.

That’s the determination of the TechNet 2012 State Broadband Index, which ranked all 50 states on various facets of their ICT-related infrastructure.

Read More »

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Service Providers Are Just Getting Started with Big Data

kagriffiBy Kate Griffin, Principal Consultant, IBSG Service Provider

Big Data has become top of mind among CxOs,but service providers (SPs) and most businesses today are just beginning to explore data analytics. “Big Data” generally refers to the growing scope of data analytics in terms of the variety, velocity, or volume of data involved. When this flood of Big Data is harnessed and refined, it has the power to transform economies, make businesses more efficient, and improve our daily interactions as consumers.

To assess service providers’ interest and readiness to take part in Big Data’s growth, the Cisco® Internet Business Solutions Group (IBSG) conducted in-depth interviews with executives from 12 global communication service providers. The SPs we interviewed see data analytics as a key opportunity. Some 80 percent of them consider Big Data an important strategic priority for their companies over the next three years. Cisco IBSG also tested key concepts concerning Big Data with 200 senior SP executives at the Telco 2.0 conference in London last summer through in-session polling questions. Eighty-eight percent of these delegates also view Big Data as a “very important” or an “important” strategic priority for the next three years (see Figure 1). Read More »

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