Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
Cisco picked up a number of Channel Champions awards at this years’ XChange Solution Provider event in Los Angeles, CA. Edison Peres announced the wins this week, after accepting them at the event Tuesday evening.
As always, we all thank you, the Cisco partners, that truly make these awards happen. Your commitment and hard work are what power these awards, and your vision and feedback are what drive the evolution of Cisco programs and tools.
Be sure to check out the awards for this year and give us your thoughts. Read More »
Tags: #xsp14, channel champions, Cisco, cisco partner summit, ciscops14, edison peres, partner, partner weekly rewind, Sherri Liebo, xchange
In my most recent blog on revenue-generation marketing, we talked about the alignment of sales and marketing. It is a crucial link for a number of reasons, not the least of which is ensuring that sales and marketing are working toward the same ultimate goal.
In that particular instance, I spoke about:
- The responsibility of marketing to provide qualified leads to sales
- The need for service level agreements (SLA) dictating process for how those leads are handled
- Including a timeline for SLAs that illustrate how those leads will be pushed through the process
As we continue the revenue-generation marketing journey here at Cisco, operational implementation was the next step. Today, I want to share with you some of the best practices we’ve discovered during that implementation. Read More »
Tags: Cisco, cisco partner summit, ciscops14, partner, revenue generation marketing, Sherri Liebo, vps
We all know about the importance of knowing your customer needs, and focusing on the digital journey. But all too often, we overlook the content that customer experiences — and how well it pays off the journey. A few months ago at the Word of Mouth Marketing Association conference, I shared five steps to tune the customer journey and the content needed to support it. Here are some lessons learned (and what you can do to get started).
1. Build out customer personas.
The first step is to bring your customer targets to life. Who are your customers and what do they care about? What are their key go-to sources for web, mobile and social? The key is to understand the roles these target buyers play and the interplay within the purchase process. At Cisco, we started with three target personas for our Data Center buyers and did a deep dive into careabouts for CEO, BDM and Technical Influencer roles. Read More »
Tags: Cisco, content, customer journey, digital, digital strategy
In my last blog I talked about how optimization is shifting from a post-deployment activity to a regularly scheduled maintenance priority. Have we seen this shift in action? Yes, and it makes a big difference in how well your IT team can stay ahead of the curve to keep up with changing business requirements.
Case in point: A financial services company had teams all over the world, and conferencing was part of the company’s culture. Because of the popularity of video conferencing, conference rooms had to be scheduled hours or even days in advance. Wait times like these were unacceptable for urgent meetings. For a sales team, meeting delays can literally be a deal breaker. That’s why this financial services company decided to add on-demand video conferencing to its collaboration tools.
Responding quickly to unanticipated needs like this requires an understanding of the performance capabilities of your collaboration infrastructure. If you’ve taken a systemic approach to your collaboration performance, you’ll not only be able to respond to new requirements but you’ll be able to anticipate them.
This customer used Cisco’s Collaboration Optimization Services to keep their collaboration solution running at Read More »
Tags: Cisco, collaboration, optimization, services, TelePresence, video conferencing
Did you watch the Academy Awards this week? It sure would been great to get my mug in Ellen’s selfie shot. I could have been Bradley right? ..and a slice of pizza would have been great with Julia, Harrison, and “Marty”. Certainly this year’s Oscars was the best one in years.
Speaking of good shows -- as Master of Ceremonies here at Cisco Small Business, I wanted to pass along some fantastic news from another brethren Product Manager, Robin Penn. Her Cisco Small Business Services and Support team has been making a good showing recently by adding 15 additional Latin American Countries where folks can purchase Cisco Small Business Service. For some time, we have received requests from partners, customers and team members to extend our Award Winning coverage to more Latin American countries. As you can imagine, many folks are quite happy about this.
But wait… what exactly did Robin do? We already sold Small Business Support Service in Argentina, Brazil, Chile, Colombia and Mexico. And now…the envelope please to see the new entrants: Belize, Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Nicaragua, Panama, Peru, Puerto Rico, Trinidad & Tobago and Venezuela. And all are winners
Customers now can purchase (through their partners) the value-priced Cisco Small Business Support Service:
- Three Years of Award-Winning Technical Support
- Advanced Product Replacement - either Same Day Ship or Next Business Day**
- Unlimited telephone support with Cisco Certified engineers, 24 hours daily in English, business hours in other languages
- Major and minor software releases
So now, in more and more countries, especially Latin America, Cisco’s Best-in-show Small Business products can be purchased with the award-winning Cisco Small Business Support Service. So as Robin would say, buy/sell the best Small Business products with the Industries’ Best Service and Support, all in the one shot.
Thanks for hanging out with the Cisco Small Business Team -- make it a good rest of the week.
Small Business Support Service At-A- Glance in English
Small Business Support Service At -A- Glance in Spanish
Small Business Support Service At-A-Glance in Portuguese
For more info on Small Business Support Service features and benefits or questions… Check out www.cisco.com/go/sbs or contact firstname.lastname@example.org
And to see where is Small Business Support Service is available: check out www.cisco.com/go/sbsavailable
**Questions about Same Day Ship or Next Business Day Logistics? Contact your partner or email@example.com.
Tags: AC, access, Borderless Networks, business, Cisco, community, mobility, network, rout, service, Service Provider, small, social media, support, switch, wireless