Last week I had the privilege of attending and speaking at the Ad Age CMO Strategy Summit in San Francisco. It was great to spend the afternoon with hundreds of fellow marketers who were taking time out of their busy schedules to discuss how brands are innovatively delivering new, fresh ideas to their customers.
There were truly inspiring presentations by amazing brands such as Target, GoPro and Coca-Cola discussing how the marketing landscape is changing due to all the data we are can access and collect. Here are some of my reflections on the powerful marketing programs being deployed by some of my fellow CMO’s:
B2ME (Business to Me) Marketing is in, B2B or B2C Marketing is Out:
With the explosion of data, new target audiences, new media vehicles and new selling channels, understanding the individual behind who you are marketing to is extremely important. As Kraft Foods’ CMO Deanie Elsner pointed out in her presentation, there is a new era of “agile marketing” or marketing in a digital age, where we are moving from broad buying media to buying individuals – agnostic of medium – driven by fragmented media consumption on multiple devices. With all the rich, customer data available, brands need to provide the right message in the right medium at the right moment to stay relevant with customers to drive purchase decisions.
The Innovation Pipeline is Key to Growth and Differentiation with Brands
Target’s “Made to Matter” campaign is doing this well by cultivating a partnership of shared values. Target CMO Jeff Jones spoke on a panel with Neil Grimmer of Plum Organics and Eric Ryan of Method on how Target works with various leading organic, sustainable and natural brands like Plum Organics and Method, giving them a platform to launch their products and make them more accessible to the general public. In return, Target has been able to secure a pipeline of unique innovation to offer its customers. As a mom of three children and a frequent Target shopper, I personally love this campaign!
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Tags: b2b marketing, blair christie
It isn’t everyday that you get to send a shout-out to your colleague for being recognized as one of the most influential women in tech by Elle Magazine.
Congratulations to Padmasree Warrior! Congratulations also to Elle magazine, for showcasing the growing number of female leaders and influencers who are developing new technology and running technology companies—and are just all-around impressive women.
At Cisco, we believe that we need to be a company whose environment, culture and mix resemble the diversity of the world we live in and the communities where we do business.
The truth is that there is a tangible business value from inclusion and diversity. Even more so, there are proven links between inclusion, collaboration, and innovation that drive bottom line results. According to a study by McKinsey, the management consultancy, companies with a higher proportion of women in senior management are on average 48 percent more profitable than rivals.
However, there is much more work to do! I believe as leaders we not only have the responsibility to lead by example but also to understand the strategic advantage gained from a team made up of a diverse set of individuals.
But for today, I hope there are females of all ages reading Elle Magazine, who get inspired to chart their own path to leadership.
Follow me: @BlairChristie
Tags: blair christie, Elle Magazine, padmasree warrior, women in tech
Wow! It’s been a whirlwind beginning to Cisco Live 2014. I’ve already met many partners and customers and we’re only about halfway through the week! Folks are excited to be part of such a huge event here in San Francisco. In fact, check out this shot of folks streaming into the room for John Chambers’ keynote address yesterday.
Before John even took the stage, we’d already spent a lot of time talking with customers and partners about the new Solution Partner Program. This key piece of the Cisco Partner Ecosystem used to be known as the Cisco Developer Network (CDN). Arjun Lahiri, Senior Manager, Cloud and Ecosystem Strategy and Programs Group, took some time to really explain how CDN evolved into the Solution Partner Program and why those changes have occurred and how they affect partners. Be sure to read Arjun’s blog and get up to speed on the latest on the Solution Partner Program here at Cisco Live 2014. Read More »
Tags: #CLUS, blair christie, Cisco, cisco live, cloud, collaboration, edison peres, InterCloud, john chambers, partner, richard mcleod, rob lloyd, Rowan Trollope, solution partner program