In this continuing series about Mobile Services Monetization, let’s look at so-called Multi-Device Data Plans. Spurred by the adoption of the Apple iPad and Android tablets, many operators have introduced mobile data plans that encourage users to connect these devices to 3G and LTE networks, rather then relying solely on Wi-Fi. These Multi-Device Data plans offer subscribers the ability to have a single contract that allows use of more than one device against a single monthly data usage quota. This provides users convenience, value, and incentives to buy cellular-enabled tablets and other “secondary devices”. Further, these Multi-Device Data Plan have driven higher data use and pushed users to increase to higher-tiered data quotas, according to some operators.
Trying to stand out among U.S. operators, T-Mobile recently announced that for a fee of $10/month, it will allow subscribers to add a tablet to an existing smartphone subscription *and* get a tablet data quota equal to the quota they have signed up for with their smartphone. So for only $10, this Read More »
The 2012 Olympics are just weeks away and NBCOlympics.com has pledged to live stream every event and sport for the first time ever — more than 3500 total programming hours, all viewable from your tablet or smartphone.
While watching the Olympics, you’ll be able to view instant replays, send highlight videos to your friends, tweet on the latest play action, check stats…in short, enjoy a rich multimedia Olympics experience over the mobile network.
Welcome to the new normal.
Want to control the camera angles as you watch your favorite basketball team? This season, Read More »
The other day, I raced out of my office on my way to the airport and traffic was a mess. I realized I had not left enough buffer time to get to the airport and check in before running to security. Well, sitting in the taxi, I reached for my smartphone, went online and checked-in to save myself the check-in line at the airport. I managed to make my flight, albeit a little more stressed than usual.
I sat on the plane and reached for my laptop only to realize I left it at my desk. What a disaster! Well, not quite, I happened to have my tablet and smartphone with me -- enough to do my work while I traveled to visit a customer. This wouldn’t have been an option five years ago and it became very clear to me at that moment that the Internet has gone completely mobile.
We all need and want to be connected constantly, using whatever device we choose and want to do more of our work and personal activities wherever and whenever we want. Having multiple devices with many applications has truly become what we like to call the “new normal.” As would be expected, this new normal brings a substantial change to mobile networks and all of this poses significant opportunities and challenges for our service provider customers.
Things are heating up. The Oklahoma City Thunder are heading to the NBA Finals, and global IP traffic is heading into the zettabytes.
Is there a connection between these two developments? Absolutely. And if you’re following the NBA on a mobile device, then you are attuned to the trifecta of elements that is now a staple of the fan experience: the explosion of sports-focused media content, the networks that carry that content, and the evolving array of mobile devices that receive it.
Take a look at this video to see how the NBA is heating up the fan experience:
It’s been a very busy month at Cisco for Mobility:
Less than 3 weeks ago, we debuted the “Your Way” campaign, highlighting the importance of the mobile experience to both our customers and Cisco as a whole.
Just last week, we announced the next iteration of the Cisco Visual Networking Index in which traffic is growing four-fold overall but 18 fold for the mobile internet. And of the nearly 19 Billion network connections by 2016? More than half will be on the Mobile Internet.
And today, we announced the newest flagship of our Cisco ASR 5000 series, the Cisco ASR 5500. The series has already propelled Cisco into a market leadership position in the Mobile Evolved Packet Core space, and the Cisco ASR 5500 will be able to extend the benefits of the series even further for our customers.
ASR 5500 will be able to deliver a 10-times performance improvement in throughput, capable of scaling from hundreds of gigabits to a terabit platform and be able to support more than 60 million concurrent sessions, making the architecture able to support the wide variety of connection centric devices and applications that we’ve adopted in our daily lives seemingly overnight. And it’s not just what the Cisco ASR 5500 can support, but also how it supports it.
Using what we refer to as elastic capabilities, ASR 5500 can migrate resources within itself to support say, more signaling in the morning when people are doing a variety of different activities on their commute in, to more throughput when people slow down doing as much activity but begin to, say, watch more video. Ordinarily, providers would have to build out a great amount of Read More »