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The Need for Network Visibility and Management

As Bob Dylan once sang, “The Times They Are a-Changin.” Change, however, comes with new challenges, and with something the size of the global telephone network, change takes time. Many think the Public Switched Telephone Network (PSTN) and Internet are separate things, yet the Internet was built upon PSTN infrastructure for its transmission. Decades ago, experts could see that data over voice networks would transition to voice over data networks once voice/data volumes inverted. That inversion occurred in 2000 and foretold Internet dominance as the fundamental network approach.

In 2000, the main telephony standards groups realized they needed to embrace Internet Protocol (IP) and Session Initiation Protocol (SIP) technologies and stopped working on Time Division Multiplexing (TDM) based technologies of the past, but they had a problem. 100 years of building telephone networks connecting billions of people world-wide with 5-9’s reliability was the bench-mark against which any new voice service would be measured. Now voice would be competing with an explosion of new data applications for transport resources in the network. Further exacerbating the issue, bandwidth-consuming video applications would be provided by not only the network provider (e.g. IPTV) but also by competing over-the-top (OTT) service providers.

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Social Media Marketing for Telcos – A Conversation with David M. Scott Part 3

David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. This is the third in a series of videos conducted by Stacy Spognardi of Cisco focused on opening up a discussion about social media within the service provider community (and beyond). David examines the benefits of buyer personas and how companies are using social media marketing.

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Social Media Marketing for Telcos – A Conversation with David M. Scott

David Meerman Scott speaks with Cisco’s Stacy Spognardi about “New Rules of Marketing” and specific actions that companies can take to connect with their customers. This is the first of multiple-part series of interviews with David where we’ll look into buyer personnas, marketing tools-to-use and ask the question of whether social media is simply a fad.

(Part 2 of this session follows after the jump.)

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Virtual Computing Environment (VCE) for Service Providers

Hello again – I thought it’s a good time for another post on the SP data-center.

You might have already seen the announcement regarding the Virtual Computing Environment (VCE). We believe this is wonderful news for our customers and partners; and represents an unprecedented collaboration between three highly regarded leaders in the IT industry: Cisco, EMC with VMware.

This coalition was created to increase customers’ business agility – specifically, through greater enterprise IT infrastructure flexibility, and lower IT, energy and real estate costs through pervasive data center virtualization and a transition to private cloud infrastructures.

We define a private cloud as a virtual IT infrastructure that is securely controlled and operated solely for one organization. Private clouds can be managed either by that organization or by a third party (e.g. a service provider), and that it can be housed either on or off of the organization’s premises – or in combination. Private clouds allow enterprise customers to rapidly use a virtual IT infrastructure.

By now the benefits of the private cloud computing concept are probably becoming evident to you: better control and security than today’s data center with the agility required for business innovation at substantially lower costs from virtualization. Stated another way, if your business needs multiple IT services – you no longer need to consider the challenges of assembling your own hosting/support/provisioning, management tool complexities, planning equipment for future growth, etc. as the first option – because you now have access to a pre-tested and pre-integrated private cloud model.

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TMCnet Covers Cisco: From Visual Networking to IPv6, and other highlights from 2009

I had the opportunity to sit down with TMC’s Rich Tehrani recently, where we covered a wide range of topics, from recent announcements on the ASR 9000 and Visual Networking Index to what trends we see as being big for 2010 (read:  IPv6).  Plus, it allowed me to experience the wonders of the green screen (the desk in front of us is virtual…now if only I can get that technology full time, I could mask my receding hair lines and easily remove a few pounds!)


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